『Search Engine Roundtable Podcast』のカバーアート

Search Engine Roundtable Podcast

Search Engine Roundtable Podcast

著者: Barry Schwartz
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概要

This podcast includes weekly search news recaps and vlogs that Barry Schwartz of the Search Engine Roundtable produces. It covers SEO, SEM, organic and paid search topics, mostly around Google but also on Microsoft Bing and other search engines. It is a quick way to catch up on the most important SEO and SEM topics of the week.Barry Schwartz
エピソード
  • It’s New 2/4: Google slams self-serving listicles in search, more volatility and Microsoft Publisher Content Marketplace
    2026/02/04

    Today we covered the intense Google search ranking volatility. Also, how Lily Ray documented that tons of self-serving listicles are being hit hard in the search results, and Glenn Gabe thinks it is a reviews update. Googlebot listed more of its file size limits. Microsoft announced the Publisher Content Marketplace to compensate publishers for AI use of its content.


    0:00 - Introduction

    0:40 - Google slams self-serving listicles

    4:13 - Super heated Google search ranking volatility

    5:46 - Googlebot file limit

    6:38 - Microsoft Publisher Content Marketplace

    8:09 - Conclusion


    A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.


    This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

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    9 分
  • It’s New 2/3: Google algorithm changes for AI Search, crawling challenges, ChatGPT is more visual and Google Ads
    2026/02/03

    Today we covered Google on if algorithm or policy changes happened because of AI Search. Google also spoke about the top crawling challenges of 2025. ChatGPT is now showing top stories and visual knowledge panels. Google stop preselecting PMax in Shopping campaign setups. And I went off on Bing’s multi-turn search feature.


    0:00 - Introduction

    1:24 - Google algorithm and policy changes with AI Search

    3:58 - Google’s top crawling challenges of 2025

    5:53 - ChatGPT gets more visual in responses

    7:57 - Google stop preselecting PMax in Shopping Campaign setups

    8:46 - Multi-turn search in Bing

    10:17 - Conclusion


    A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.


    This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein o SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

    続きを読む 一部表示
    10 分
  • It’s New 2/2: Google AI reports not coming, no comment on volatility, endorsements on Google Ads, ChatGPT ads in source code
    2026/02/02

    Today we covered how Google’s John Mueller hinted (I mean commented) that AI visibility reports might come to Google Search Console. Google won’t share any insight into why there is a lot of Google volatility and there was volatility late last week into the weekend. Google is testing third-party endorsements on search ads. OpenAI is prepping the ChatGPT code base to serve ads. Google seems to be showing more ads on the local pack.


    0:00 - Introduction

    1:58 - Google AI visibility reports may be coming

    3:09 - Google won’t share insights into Google volatility

    3:51 - Google search ranking volatility into the weekend

    4:43 - Google Ads with third-party endorsement test

    7:34 - OpenAI preps ChatGPT’s source code for ads

    8:35 - Google serving more ads in local packs

    10:11 - Conclusion


    A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.


    This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

    続きを読む 一部表示
    11 分
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