Today we covered the intense Google search ranking volatility. Also, how Lily Ray documented that tons of self-serving listicles are being hit hard in the search results, and Glenn Gabe thinks it is a reviews update. Googlebot listed more of its file size limits. Microsoft announced the Publisher Content Marketplace to compensate publishers for AI use of its content.

0:00 - Introduction

0:40 - Google slams self-serving listicles

4:13 - Super heated Google search ranking volatility

5:46 - Googlebot file limit

6:38 - Microsoft Publisher Content Marketplace

8:09 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Google on if algorithm or policy changes happened because of AI Search. Google also spoke about the top crawling challenges of 2025. ChatGPT is now showing top stories and visual knowledge panels. Google stop preselecting PMax in Shopping campaign setups. And I went off on Bing’s multi-turn search feature.

0:00 - Introduction

1:24 - Google algorithm and policy changes with AI Search

3:58 - Google’s top crawling challenges of 2025

5:53 - ChatGPT gets more visual in responses

7:57 - Google stop preselecting PMax in Shopping Campaign setups

8:46 - Multi-turn search in Bing

10:17 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein o SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered how Google’s John Mueller hinted (I mean commented) that AI visibility reports might come to Google Search Console. Google won’t share any insight into why there is a lot of Google volatility and there was volatility late last week into the weekend. Google is testing third-party endorsements on search ads. OpenAI is prepping the ChatGPT code base to serve ads. Google seems to be showing more ads on the local pack.

0:00 - Introduction

1:58 - Google AI visibility reports may be coming

3:09 - Google won’t share insights into Google volatility

3:51 - Google search ranking volatility into the weekend

4:43 - Google Ads with third-party endorsement test

7:34 - OpenAI preps ChatGPT’s source code for ads

8:35 - Google serving more ads in local packs

10:11 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

This week, we covered more ongoing Google search ranking volatility - January was a heated month. Google AI Overviews show more button officially flows to AI Mode, which is not good for publishers. Gemini 3 is powering AI Overviews globally now. Google is being forced to explore ways to let us say we don’t want Google to use our content in AI Overviews or AI Mode. A poll says 33% of you will block Google from doing so. Yahoo is back in search with Yahoo Scout. Bing Webmaster Tools is testing an AI Performance report. Google’s Personal Intelligence is also creating Frankenstein AI recipes. Google is testing 10 sitelinks for some search result snippets. Google has a new help document on how to reply to reviews. Google is testing third-party endorsement content on search ads. Google Ads data exclusions for PMax is rolling out. Google Ads experiment center help document is up. Google Ads campaign mix experiments are in beta. Google Ads has a new billing report. Google Ads API version 23 is out. Microsoft announced earnings and Microsoft Advertising revenue may be slowing. That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week's video is sponsored by Semrush. Semrush announced the 2025 AI Visibility Award Winners. Meet the brands that are most prominently mentioned, cited, and recommended by ChatGPT and Google AI Mode based on our AI Visibility Index data from August – December 2025. Learn more about the winners at this link here or the link in the description of the video.

0:00 - Introduction

0:58 - Google Search Ranking Volatility Super Heated January 29 & 30

1:12 - Google Search Ranking Volatility Remains Super Heated

1:48 - Bad News: Google AI Overviews Follow-Up Questions Go Directly To AI Mode

2:57 - Gemini 3 Powering Google AI Overviews Globally

3:04 - Google Exploring Ways To Allow Sites To Opt Out Of AI Overviews & AI Mode

3:47 - Poll: 33% Will Block Google AI Search Experience: AI Mode & AI Overviews

4:10 - Yahoo! Scout - Yahoo's Official Return To Search With AI

5:14 - Bing Webmaster Tools AI Performance Report Beta

5:52 - Google Personal Intelligence Creates AI Frankenstein Recipes

6:50 - Google Tests 10 Sitelinks On Some Search Result Snippets

7:02 - Google Posts Tips To Write Better Review Replies

7:21 - Google Ads Tests Third-Party Endorsement Content On Search Ads

7:55 - Google Ads Data Exclusions For PMax Campaigns Rolling Out

8:10 - Google Ads Campaign Mix Experiments In Beta

8:28 - Google Ads Experiment Center Help Doc

8:43 - Google Ads New Billing Report

9:01 - Google Ads API Version 23 Now Available

9:10 - Bing Ads Revenue Up 10% - Is Growth Slowing?

9:32 - Conclusion

Today we covered how many of you will block Google AI search experiences. Google’s Personal Intelligence also has Frankenstein recipes. Google Ads API version 23 is out. Microsoft earnings are out and it may show Microsoft Advertising growth is slowing.

0:00 - Introduction

0:36 - Poll on blocking Google AI search experiences

2:17 - Google Personal Intelligence Frankenstein recipes

5:00 - Google Ads API version 23 is out

5:53 - Microsoft Advertising revenue details are out

7:28 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered that Google AI Overviews jump you to AI Mode, hide citations and it is just not right. Oh, and Gemini 3 powers those AI Overviews globally now. Google is exploring ways to allow publishers to block AI search features, like AI Overviews. Bing Webmaster Tools is testing AI Performance report, shows citations but not clicks. Google Ads PMax has one-click ad previews.

SPONSORED by ADSQUIRE.com

0:00 - Introduction

1:50 - Google AI Overviews Hurt Publishers More

4:07 - Google AI Overviews powered by Gemini 3

5:15 - Google exploring ways to let us block AI Overviews / AI Mode

8:57 - Bing Webmaster Tools tests AI Performance report

12:19 - Google Ads PMax Ad Preview

13:18 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered that Yahoo is coning back to search with Yahoo Scout. Yea, we got more Google volatility heating up. ChatGPT ads are not going to be cheap according to early reports. OpenAI is emailing people to use ChatGPT. Microsoft Advertising launched its Ad Preview Hub.

SPONSORED by ADSQUIRE.com

0:00 - Introduction

2:09 - Yahoo is back in search with Yahoo Scout

5:53 - Google Search volatility remains heated

6:06 - ChatGPT ads are going to be expensive

9:10 - OpenAI emails users to use ChatGPT

10:24 - Microsoft Ad Preview Hub

11:08 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Google launching Personal Intelligence within AI Mode in Search. Product images in AI Mode may have price labels. Google falls back to featured snippets when AI Overviews won’t trigger. Google Ads has campaign mix experiments in beta. Google Ads PMax data exclusions are live.

SPONSORED by ADSQUIRE.com

0:00 - Introduction

1:40 - Google AI Mode product images with price labels

2:01 - Google AI Mode Personal Intelligence

4:23 - Google falls back to featured snippets when AI Overviews won’t trigger

5:42 - Google Ads campaign mix experiments beta

7:20 - Google Ads PMax data exclusion

8:54 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.