エピソード

  • It's New 9/2: Google Analytics outage, disavow links, AdSense impression change, LSA bug and more

    It's New 9/2: Google Analytics outage, disavow links, AdSense impression change, LSA bug and more
    2026/09/02

    Today we covered the current Google Analytics data bug that is freaking everyone out. Google’s John Mueller said the disavow link tool does have an effect. Google AdSense will change its impression measurements to Begin-to-Render. Google Local Service Ads bug is being worked on. Google Ads new pre-fill asset groups with generated assets. Bing is testing removing the site name from snippets.


    0:00 - Introduction

    1:34 - Google Analytics zero traffic bug

    2:10 - Google’s disavow tool does have an effect

    3:27 - Google Local Service Ads bug being worked on

    5:12 - Google AdSense to change impression measurements

    7:26 - Google Ads New Pre-Fill Asset Groups With Generated Assets

    9:50 - Bing testing search results without site names

    0:00 - Conclusion


    A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.


    This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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    10 分
  • It's New 9/1: Google AI reports global, crusty old links and AI-generated store rating reviews

    It's New 9/1: Google AI reports global, crusty old links and AI-generated store rating reviews
    2026/09/01

    Today we covered the global rollout of the Google Search Console generative AI reports. Google said crusty old links that now go to shady sites won’t hurt you. Google added more human verification methods to Google Search. Google Ads is testing AI-generated what customers love from store rating reviews.


    0:00 - Introduction

    0:41 - Google Generative Search AI report globally available

    2:36 - Google on crusty old links

    5:08 - Google human verification

    6:49 - AI-generated from store rating reviews

    11:20 - Conclusion


    A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.


    This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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    12 分
  • It's New 8/31: Google Search spam quality, AI Overviews morphing into AI Mode, site reputation abuse change and Microsoft Ads preview

    It's New 8/31: Google Search spam quality, AI Overviews morphing into AI Mode, site reputation abuse change and Microsoft Ads preview
    2026/08/31

    Today we covered how Google said its search team is still at it with fighting spam, does the data show that. Google AI Overviews are now more like AI Mode results, which is not a great thing for us. Google’s site reputation abuse policy won’t be enforced in several European regions. Microsoft Advertising is previewing a new design. Google changes coming to Display & Video 360 API.


    0:00 - Introduction

    0:48 - Google AI Overviews more like AI Mode

    2:30 - Google site reputation abuse policy EEA

    4:40 - Microsoft Advertising new design preview

    6:42 - Google announces October changes to Display & Video 360 API

    8:46 - Google spam team still at it

    11:22 - Conclusion


    A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.


    This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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    12 分
  • Google GoTo Parameter Fight, PDFs Go Missing In Google, SEO For AI Responses & Google and Microsoft Ads News

    Google GoTo Parameter Fight, PDFs Go Missing In Google, SEO For AI Responses & Google and Microsoft Ads News
    2026/08/28
    Another week, more volatility within the Google Search results. Google is also swapping out direct links to go-to URL redirect links in its search results to protect from abuse. Google seems to be showing fewer PDFs within Google Search but why. Google fixed the favicon bug and the crawl stats missing data. Google released updated help docs on the favicon to list out the supported formats including BMP, GIF, ICO, PNG, JPEG, PPM, and TIFF. The IRS and other federal websites dropped heavily in Google Search, I think it was a government issue, not a Google issue. Google AI Mode has new link carousels for developing topics. Google’s Robby Stein wants you to tell him what you want next for AI Mode. Google’s John Mueller said there is nothing special to do for generative AI responses. Google won’t enforce manual actions over site reputation abuse in Europe. Google announces search update for transparency purposes but actionable updates get blog posts and more. Google is aware of the missing reviews for reinstated Google Business Profiles. Google Ads is testing loading sponsored results using Gemini. Google Ads has a new channel setting prioritization slider. Google Ads has a new report for AI-created product titles. Google is expanding booking partners on Local Service Ads. Google will charge for missed and subsequent calls on Local Service Ads. Google Merchant Center increased the minimum size for product images to 500×500. Google is expanding the booking button to Search and PMax campaigns. Bing is testing renaming Copilot Search answers to AI Overviews. Microsoft Advertising search term landing page report is out for AI Max. Google has a special easter egg for Dolly Parton. That was the search news this week at the Search Engine Roundtable.SPONSOR: This week's video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.0:00 - Introduction0:40 - Google Search Ranking Volatility Continues Post Spam Update1:15 - Confirmed: Google Search Rolling Out google.com/goto Tracking Parameters2:28 - Google Search Showing Fewer PDF Files. But Why?3:36 - IRS Website Drops Heavily In Google Search4:55 - Google Fixed Favicon Bug & Crawl Stats Missing Data5:09 - Google Search Now Lists The Supported Favicon File Formats5:32 - Google AI Mode Also Gains Link Carousels For Developing Topics6:03 - Tell Google What You Want From AI Mode6:30 - Google: There Is Nothing Special To Do For Generative AI Responses In Search7:07 - Google Announce Search Updates For Transparency, Actionable Updates Get Blog Posts8:47 - Google Won't Enforce Its Site Reputation Policy Manual Actions In Europe9:24 - Google Aware Of Reviews Missing After Google Business Profile Reinstatement9:52 - Google Ads Tests Loading Sponsored Results Using Gemini With Animation10:55 - Google Ads Channel Settings Prioritization Slider (Alpha Test)11:36 - Google Ads AI-Created Product Titles Report Beta11:53 - Google Massively Expands Booking Partners On Local Services Ads12:18 - Google To Charge For Missed & Subsequent Calls On LSAs12:50 - Google Merchant Center Product Images Minimum Size Will Be 500x500 Pixels13:16 - Google Ads Book Buttons Expand To Search & Performance Max13:30 - Bing Tests Renaming Copilot Search Answer To AI Overviews13:43 - Microsoft Advertising Search Term Landing Page Report For AI Max14:04 - Google Search Has A Special Dolly Parton Easter Egg 🦋14:24 - Conclusion
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    15 分
  • It's New 8/26: Google GoTo Parameters, PDFs Missing From Google, AI Mode Links, Bing AI Overviews & Google Ad Channel Slider

    It's New 8/26: Google GoTo Parameters, PDFs Missing From Google, AI Mode Links, Bing AI Overviews & Google Ad Channel Slider
    2026/08/27

    Today we covered more Google search ranking volatility. Google seems to not be showing PDFs as often in the search results. Google added goto parameter redirects to the search result listings. Google AI Mode is rolling out link carousels. Bing may be renaming Copilot Search answers to AI Overviews. Google Ads has a new channel setting prioritization slider.


    0:00 - Introduction

    0:55 - Google adds goto URL parameters to search results

    4:16 - Google ranking volatility

    5:09 - PDFs go missing in Google Search

    6:54 - Google AI Mode with link carousels

    7:25 - Bing renaming Copilot Search to AI Overviews?

    8:10 - Google Ads channel setting prioritization slider

    10:10 - Conclusion


    A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.


    This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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    12 分
  • Google Unleashed The August 2026 Spam Update, Gemini 3.7 Powers AI Mode, Google and Microsoft Ads News and More

    Google Unleashed The August 2026 Spam Update, Gemini 3.7 Powers AI Mode, Google and Microsoft Ads News and More
    2026/08/21
    Google has released its third spam update of the 2026 year, the August 2026 spam update this week and finished rolling out Friday morning at 4:50am. Google Search’s AI Mode is now being powered sometimes by the new Gemini 3.7 Flash. Google’s John Mueller says it does not roll out updates prior to the announcement. He also explained why Google announces some search updates and not others. The Google Performance report for generative AI features had an impressions data logging bug. Google also may have a bug with favicons disappearing from the search results. Google Search will eventually support the new HTTP QUERY method. Google is pausing the AI-generated images in AI Overviews. Google is hiring a product manager for content automation. Google seems to be showing fewer video carousels in search. Google has updated the Preferred Sources button for the better. Google is bringing back Google Posts impression data. Google Business Profiles seems to be revamping the Q&A feature, maybe. Google Trends has new explore maps and regional breakdowns. Google Ads is testing enhanced matching setting in customer match. Google Ads and AI Max have new experimentation and planning features such as A/B test capabilities, brand and location parameters options and new Performance Planner predictions. Google Ads is testing a supersized review star layout. Google Ads can find sitelinks options for you. Google released the Google Ads API version 25.1. Google Local Services Ads new pre-badge ads and expansion of verticals. Microsoft Advertising is rolling out AI Max globally. Microsoft Ads Max CPC will no longer be available when creating new non-portfolio campaigns after October 1, 2026. Bing is testing larger images in the sponsored results. OpenAI is expanding ChatGPT Ads to 31 European markets. Apple added thousands of new IP addresses for Applebot to crawl from. More at Search Engine Roundtable.Sponsor: Yahoo Scout is an AI answer engine built for people who need answers. Ask about news, local recommendations, entertainment, technology, and more to get clear, trustworthy responses with transparent, cited sources and helpful visuals. Backed by 30 years of Yahoo Search expertise, Yahoo Scout makes it easier to find, understand, and act on information. Try it today at Scout.com.0:00 - Introduction0:54 - Google August 2026 Spam Update Has Been Unleashed1:38 - Google August 2026 Spam Update Has Finished Rolling Out2:13 - Google Search Using Gemini 3.7 Flash In AI Mode2:56 - Google: We Do Not Roll Out Updates Prior To The Announcement3:10 - Why Google Announces Some Search Updates But Not All3:23 - Google Performance Reports Drop In Impressions/Clicks ~August 124:11 - Spike In Complaints On Favicons Disappearing From Google Search4:29 - Google Search Will Eventually Support HTTP QUERY Method4:52 - Google AI Overviews With AI-Generated Images In The Wild (Test Paused)5:23 - Google Hiring A Product Manager For Content Automation5:48 - Google Search Video Carousel Showing Less Often6:22 - Google Preferred Source Button Improved For Publishers6:53 - Google Bringing Back Google Posts Insights (People Viewed)7:11 - Google Business Profiles Testing Revamped Q&A Feature7:32 - Google Trends Gains Explore Maps & Regional Breakdown7:56 - Google Ads Enhanced Matching In Customer Match8:23 - Google Ads & AI Max New Experimentation & Planning Features8:40 - Google Ads Tests New Review Layout With Supersized Star8:49- Google Ads Can Find Sitelinks For You9:02 - Google Ads API Version 25.1 Now Available9:11 - Google Local Service Ads Pre-Badge Ads & Expansion Of Verticals9:45 - Microsoft Advertising Rolling Out AI Max Globally10:00 - Microsoft Advertising Max CPC Won't Be Available For New Campaigns On Oct 110:20 - Bing Testing Large Images In Sponsored Results10:30 - ChatGPT Ads Expanding To 31 European Countries10:47 - Apple Adds Thousands Of New IP Addresses For Applebot To Crawl From11:05 - Conclusion
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    11 分
  • It's New 8/20: Which Google updates it announces, Favicons disappearing, Microsoft Ads AI Max rollout and Enhanced Matching in Google Ads

    It's New 8/20: Which Google updates it announces, Favicons disappearing, Microsoft Ads AI Max rollout and Enhanced Matching in Google Ads
    2026/08/20

    Today we covered Microsoft Advertising is rolling out AI Max globally. Google Ads is testing enhanced matching in customer match settings. John Mueller of Google explaining which Google updates they decide to announce and not announce. Favicons seem to be disappearing from Google Search.


    0:00 - Introduction

    1:42 - Microsoft Advertising is rolling out AI Max to all

    3:56 - Google Ads Enhanced Matching in Customer Match

    7:01 - When Google announces Google Search updates

    8:16 - Favicons disappearing from Google Search

    9:55 - Google Ads Enhanced Matching documentation live

    11:22 - Conclusion


    A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.


    This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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    12 分
  • It's New 8/19: Google 2026 spam update, Google branded searches and ChatGPT Ads in Europe

    It's New 8/19: Google 2026 spam update, Google branded searches and ChatGPT Ads in Europe
    2026/08/19

    Today we covered that Google unleashed the August 2026 spam update and no, the volatility we saw prior was not this spam update. Google updates Branded searches conversion measurements. OpenAI is expanding ChatGPT Ads to 31 European regions.


    0:00 - Introduction

    1:26 - Google August 2026 spam update

    2:26 - Google does not wait to announce updates

    4:42 - Google updates Branded searches conversion measurements

    6:23 - OpenAI expanding ChatGPT Ads to European markets

    9:27 - Conclusion


    A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.


    This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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    10 分