What if you could completely transform your life and income through the power of sales? In this eye-opening conversation, master sales trainer Gene Slade reveals how he's helped technicians in the trades multiply their earnings and rebuild their lives from the ground up.

Gene shares the remarkable journey that took him from being an HVAC installer making $42K annually to becoming one of the most sought-after sales trainers in the industry. His approach is refreshingly different - rather than targeting business owners directly, he focuses on transforming technicians, which inevitably captures the attention of leadership when results start pouring in. The stories are nothing short of incredible, from individuals living in abandoned buildings to earning six-figure incomes with paid-off homes and substantial savings.

At the heart of Gene's philosophy is a powerful mindset shift: "Everything that happens to you is empty and meaningless until you decide what it means." This perspective has not only fueled his success but has become the foundation of how he helps others overcome their limiting beliefs. As he explains, the difference between high performers isn't that they don't experience setbacks - it's that they change their stories about those setbacks faster than everyone else.

The conversation dives deep into practical sales techniques that have helped Gene's clients double, triple, and even quadruple their sales within 30 days. From teaching payment plans instead of "financing" to the art of presenting information as questions ("Did you know?"), these strategies bypass customer resistance and create genuine buying desire. Perhaps most powerfully, Gene emphasizes that "if you listen, they will tell you exactly how to close them" - highlighting how many salespeople talk themselves out of deals by not paying attention to what prospects are really saying.

Whether you're in the trades industry or any field requiring influence and persuasion, this conversation offers a masterclass in creating impact through sales excellence, positive mindset, and genuine care for others' success. As Gene powerfully states, helping someone else achieve what they never thought possible delivers a feeling no personal sale could ever match.

Death has a way of stopping us in our tracks, forcing us to confront what truly matters. After learning about Charlie Kirk's shocking death, I found myself overwhelmed with emotion and struck by a familiar, uncomfortable question: If I had known his time was so short, would I have lived differently?

This moment of tragedy serves as a powerful reminder about the fragility of life and how easily we become disconnected from what matters most. We get caught up in traffic frustrations, minor inconveniences, and daily stresses while neglecting the relationships and purposes that give our lives meaning. We assume there will always be more time—more hugs with our children, more moments with our spouse, more opportunities to pursue our dreams and make our mark on the world.

I've been here before. When I sat in that jail cell facing a life sentence, everything suddenly came into focus. I made a promise that if given a second chance, I would live all-in from that moment forward. Yet even with that hard-earned wisdom, I still catch myself slipping back into old patterns, taking precious moments for granted. That's why these wake-up calls, though painful, are so necessary. They remind us to analyze our lives with brutal honesty: Are we present enough for our families? Are we procrastinating on our purpose? Are we standing for something meaningful, even when it's difficult? The world needs people willing to fight the good fight—individuals committed to living with intention and courage. Your family needs it. Your community needs it. And deep down, your soul needs it too. Don't wait for tragedy to remind you what matters most.

What does true success look like for entrepreneurs who want it all? Chris Yano, founder and CEO of Rhino Strategic Solutions, shares his remarkable journey from Indiana farm boy to bull rider to building a $93 million marketing company - all while never missing his children's important moments.

The conversation reveals how Chris's farming background developed the mental fortitude that fueled his business success. Rather than pursuing growth at any cost, he built Rhino on the principle of "reputation over revenue," creating a culture where employees come first, enabling them to better serve clients. This approach, combined with innovative benefits like their "Masogi program" (giving employees $1,000 for memorable experiences), helped scale the company to over 250 employees.

What truly sets Chris apart is his unwavering commitment to balance. He shares how he'd take red-eye flights to attend his children's activities, intentionally structuring his business to support family priorities rather than sacrifice them. His philosophy of creating "memory dividends" alongside financial success offers a refreshing alternative to traditional hustle culture.

The episode takes an inspiring turn when Chris discusses his recent fitness transformation with the Unstoppable 365 program. He explains how improved physical health has enhanced his mental clarity, leadership effectiveness, and even family relationships - demonstrating how personal well-being creates a ripple effect across all areas of life.

Whether you're a seasoned entrepreneur or just starting your journey, this conversation will challenge you to redefine success beyond financial metrics and embrace a more holistic approach to business, family, and personal growth. As Chris says, "It's either day one or one day" - which will you choose?