『School of Podcasting: Expert Tips for Launching and Growing Your Podcast』のカバーアート

School of Podcasting: Expert Tips for Launching and Growing Your Podcast

School of Podcasting: Expert Tips for Launching and Growing Your Podcast

著者： Dave Jackson
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You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.2025 Dave Jackson マーケティング マーケティング・セールス 経済学
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  • How To Deal With Online Trolls

    How To Deal With Online Trolls
    2026/07/13
    If you’ve ever thought, ‘I want feedback, but I’m terrified of the internet,’ stay tuned—I’ll show you how to get useful criticism without letting trolls live rent-free in your head.Two Types of FeedbackI’m sharing how I handle trolls, reviews, and feedback—and how you can turn all of that into fuel to grow your show instead of reasons to quit. I’ll walk you through when to ignore, when to engage, and how to build a trusted focus group that helps you make your podcast better without letting anonymous strangers live rent‑free in your head.Trolls, Critics and Focus GroupsI break down the difference between true trolls, genuine critics, and helpful focus groups—and how each one fits (or doesn’t) into your growth as a podcaster. I share real stories about nitpicky typo trolls, cyberbullying from years ago, people who send you two and a half pages of “do a different show,” and how other podcasters are using their audience—and even Snapchat—to get honest, constructive criticism.By the end, you’ll see why I say feedback is the “breakfast of champions,” and why your fear of judgment shouldn’t keep your show stuck on your hard drive.What You’ll LearnTrolls vs. Focus GroupsHow I define a troll: unsolicited, emotionally charged feedback that’s mostly about getting a reaction.How I define a focus group: people who actually want to help shape and improve your show.Why some “trolls” are really just frustrated fans who want attention.Classic Troll Bait TopicsThe three topics that almost guarantee you’ll attract trolls:PoliticsNews / current eventsReligionWhy I’m okay with pushback when I brush up against these—and why you should expect it if your show leans into them.My Rules for Dealing with TrollsRule #1: Don’t feed the trolls.I talk about why I always try to wait before responding.How I “kill them with kindness” when I choose to reply.Why I often simply say, “Thanks for the feedback,” and move on.How I remind myself that sometimes people are just having a bad day, and I happened to be standing in front of them.Turning Feedback into a Tool for GrowthThe key question I always ask: “Do they have a point?”An example: being told, “You interrupt your guests too much,” and how I go back, listen, and honestly assess if they’re right.How I respond when someone clearly just wants me to do a completely different show than the one I want to make.How I Engage Without Losing My CoolWhy I sometimes ask, “How could I have done this better?” to separate useful advice from empty criticism.How I ask for evidence or sources in a non-defensive way:“I’m interested in digging into this—can you share a link?”When I’ll share my sources and politely stand my ground.When I decide it’s time to block, report, and move on, especially on platforms like YouTube.Knowing My Audience (and My Why)How knowing who my show is for makes it easier to ignore the wrong people.Why I consider the nastiest haters as “not my target audience.”The math I look at: out of hundreds of reviews, only a tiny percentage are negative—but they love to hog my attention if I let them.Stories and Examples I ShareMark Maron on Trolls as “Frustrated Love”A clip from Mark Maron talking about trolls who keep coming back.How he describes repeat trolls as people who are weirdly in love with you and just want you to get mad so they feel seen.The Typo TrollThe listener who went absolutely ballistic over typos and sent me 5–6 paragraph rants.How I handled it when the comments got personal.How I eventually “trolled the troll” with humor and kindness and watched him disappear (and reappear…and disappear again).Madame Strangeways & Fear of FeedbackA conversation with Madame Strangeways who was reluctant to ask for feedback because of a cyberbullying incident 20 years ago.How I encourage her (and you) to start with trusted fans and patrons as a safe focus group.My “too much salt in the bread” analogy: people who love what you’re making will still tell you if something’s off, because they have to consume it.Jr. Sparrow & Building a Focus GroupHow Jr. Sparrow used Snapchat’s Snap Map to find brutally honest listeners.How he turned “this show is crap” comments into a small group that now:Helps him curate which episodes to release.Shapes themes and content months in advance.Why he says you need “skin like Shrek” (thick skin, many layers) if you want to attach dollar signs to your show.Using Feedback Before You PublishHow experienced podcasters (including me) use feedback on topics, guests, and angles before episodes ever hit the feed.Why I’d rather kill an episode early than spend years promoting something that doesn’t resonate with my audience.SnapChat's Snap Map FeatureSnapchat’s Snap Mapshttps://youtu.be/l4R-wu42gZk?si=BVhAiDeB_Tq6anoOGetting Data From Snap Maphttps://youtu.be/qGxblSXvEbU?si=KoeDP8aI32uKvKjSMy Key Takeaways for YouYou are already being ...
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    41 分
  • How Long Should Your Podcast Be? (and where to find the answer)

    How Long Should Your Podcast Be? (and where to find the answer)
    2026/07/06
    Nobody shares a video they didn't watch. Nobody shares a podcast they didn't listen to, so how do we get people to listen? This week we follow up form last week's episode about measuring success without downloads and today I talk about completion percentage in Apple, Spotify, as well as Google Analytics. Josh Liston explains how he and his co-host from the SAKÉ THIS show.How Long Should My Podcast Be?The stand ard answer is "as long as it needs to be an not a minute longer." However, another way of looking at this is to ask, "How long can you hold someone's attention?"You Can See How Far People Listen to Your ShowThe Apple Dashboard: https://podcastsconnect.apple.comThe Spotify Dashboard: https://creators.spotify.comQuestion of the Month Audio ToolsLast week I had a ton of replies to the Question of the Month. The issue is some of you have a ton of bass. Some of you are so clear it's almost shrill. Other have lots of background noise. This use to take me FOREVER to deal with until I started using tools from Accentize. I use a tool called DXRevive Pro cleans up the audio. Their Dialogue Enhance helps adjust the tone and remove noise. Then they have a free plugin called DXLevel that adjusts the volume levels (and it's free).Takeaways:How Dave thinks about episode length (and why “as long as it needs to be” actually works in practice)How to use Apple Podcasts Connect and Spotify for Podcasters to measure completion percentage and attention, not just downloadsWhy video and YouTube completion rates look so much worse than audio—and how not to let that crush your egoHow to use Google Analytics or Fathom to see which episodes and pages really resonateA behind-the-scenes look at the audio tools Dave uses (Accentize DX Revive, Dialog Enhance, and the free DX Level plugin) to make listener submissions sound more consistentAn update on the “free version” experiment of the School of Podcasting and why future focus is shifting to live cohort-style classesDave also shares a listener contribution from Josh Liston of the SAKÉ THIS podcast, with two non-download ways he measures success for his Japan-focused comedy show.Mentioned in this episode:Podpage is Now Included with Blubrry HostingBlubrry Podcasting — one of the longest-running podcast hosting platforms in the industry — has chosen Podpage to replace their built-in website tool entirely. That means every Blubrry hosting customer gets a professional, automatically updated podcast website powered by Podpage, included with their hosting plan. For Podpage, this is more than a partnership announcement. It’s validation that podcast websites deserve dedicated website tools built specifically for podcasters.PodpageHelp When You Don't Know Where To StartI get it. I talk to people looking to launch or grow their podcast. "“There’s too much gear/software — I don’t know what I need.” Microphones, mixers, hosting platforms, editing software — it’s easy to get lost. Analysis paralysis kicks in fast. I help podcasters. I've been doing it 20 years. Let me help. Dave Jackson schoolofpodcasting.com/joinSchool of PodcastingCheck Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free communityPodcasting ObservationsQuestion of the MonthSo you find out someone is a podcaster, what book would you recommend that they read. Obviously this could be a book about podcasting, or business, or storytelling, or, or... you get the idea. You find out someone is a podcaster, what is the book you recommend (audio or video). I need your answer by July 24th. Don't forget to say a little bit about your show and your website address (so I can add it to the show notes). Go to www.schoolofpodcasting.com/questionQuestion of the Month
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    31 分
  • How do you measure the success of your podcast that is NOT downloads

    How do you measure the success of your podcast that is NOT downloads
    2026/06/29
    How do you measure the success of your podcast that is NOT downloads?You’ll hear from a wide range of podcasters in different niches—storytelling, history, prepping, finance, faith, recovery, TV rewatch shows, local podcasts, health, creativity, and more—sharing how they really gauge success. Their answers include:Direct listener feedback & real‑life impact (behavior change, decisions, staying sober, safer driving, adopting, spending time with Jesus, handling conversations differently)Engagement & community (emails, voicemails, social comments, active groups, email lists, live events, guest offers, collaborations)Actions taken (lead magnet signups, newsletter growth, memberships, classes, affiliate links, donations and financial support)Enjoyment, fun, and personal growth (being excited about the next episode, getting better on the mic, becoming more confident and creative)Alignment with purpose & service (sticking to your “why,” serving a niche community, “who many” vs. “how many,” “one life at a time”)Legacy & memory (building an audio/video archive for family, preserving loved ones’ stories, creating a personal record you can revisit)Along the way, Dave adds commentary on why downloads alone are a poor North Star, how to re‑center on who you serve and why you podcast, and how podcasting can be a tool for service, community, and legacy—not just stats.Participants In This EpisodeScott from What Was That Like?Kate from Drafting in the PastMark from Practical PreppingNancy from Family Food StoriesBuckRalph From Content Creator's AccountantSteve from Podcast Editor's MastermindTrip From Home Brewed Christianity Podcast Spencer from The Recovery Show Travis from Bestie ApprovedAshriel from Called and Curious PodcastDave Interviewed JesusZo from Back Look CinemaJen from Women in PodcastingMarc from Solo Talk and Podcast BrandingChris from Cool Cars with Chris Howard from AA Recovery Interviews Ray from Around the LayoutYork from Welcome to Earth StoriesRob from Softball CentralDan from Based on a True StoryTim from Create Art and My Solo MS JourneyKim from the Pharmacist's Voice and the Perrysburg PodcastDave from Fix My PodcastMentioned in this episode:You Have A Message That Needs to Be HeardYou have a message that needs to be shared. Discover the art of podcasting at the School of Podcasting. We teach you to shine a light on your stories, inspiring others one episode at a time. Let your voice be your legacy. Go to www.schoolofpodcasting.com/joinSchool of PodcastingBuild the Website You Want with PodpagePodpage is flexible. If you want to promote something you can put it in the sidebar, on the front page, or at the bottom of every episode (not to mention the navigation bar, the footer and more). Podpage is designed specifically for podcasts. Quit trying to squeeze your podcast into a website made for a yoga studio. Start your free trial at podpage.com/previewPodpageQuestion of the MonthSo you find out someone is a podcaster, what book would you recommend that they read. Obviously this could be a book about podcasting, or business, or storytelling, or, or... you get the idea. You find out someone is a podcaster, what is the book you recommend (audio or video). I need your answer by July 24th. Don't forget to say a little bit about your show and your website address (so I can add it to the show notes). Go to www.schoolofpodcasting.com/questionQuestion of the MonthLive AppearancesI love to meet people when I'm on the road. I'm going to be at Empowered Podcasting Conference in Charlotte NC Podcast Movement in NYC Podindy in Indianapolis In. For more information and links, go to schoolofpodcasting.com/where To have me speak at your event, reach out at schoolofpodcasting.com/contacntWhere Will I Be?
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    1 時間 15 分
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