New episode of the Scaling Station podcast by Orza Growth Partners is live!!

This week, I sat down with Jackson Reiter, co-founder of Relm, the AI platform cutting underwriting to minutes and redefining how the industry discovers space.

It’s a killer conversation: grit, systems thinking, and a vision that’s pushing dealmaking into the future.

Sytes (sytescre.com) is changing how leasing gets done in commercial real estate by putting tenants in the driver’s seat.

Instead of searching through listings, tenants outline exactly where they want to be and what they need. Landlords and developers then match those requirements with real opportunities, creating a cleaner and faster path to deals.

In this conversation, Rafael Weiss breaks down how Sytes acts as a true matchmaker in the market. Tenants bring demand. Landlords bring supply. Sytes connects the two with real time criteria and removes the noise that slows leasing down.

The result is a more transparent and efficient process for everyone involved.

We also talk about Rafael’s journey from music and DJing into building software for commercial real estate. His perspective as both a founder and investor shapes how he builds tools that solve real problems and streamline decisions in a traditionally slow industry.

#commercialrealestate #proptech #creleasing

What do you do when the old gatekeepers of listings are gone and buyers can find everything on their phone?

In this episode, Will Rodosky sits down with Eric Ellis — a photographer-turned-founder who built Lookbook Link after paying $2,500 for a site and realizing Linktree wasn’t enough.

Eric reveals the small product decisions that solve a massive problem for agents: a lightweight, branded personal business site that combines photos, videos and documents, syncs across teams, and costs just $50/year.

He explains why hyperlocal content — think dog‑park guides and mortgage primers — beats generic property searches and how a live team feed keeps every agent on message.

Key moments:
• The $2,500 website that birthed a better idea
• Why Linktree failed him — and what replaced it
• Team feeds that push updates instantly to every agent
• A dog‑park playbook that converts leads into clients
• The danger of feature bloat — simplicity as strategy

Eric also shares a negotiating mindset (Yes, he reads Never Split the Difference) and a closing plea to agents: use tech to strengthen relationships, not replace them.

Ready to stop sending “one-off” emails and start leaving a professional, bookmarkable business book behind? Watch, take notes, and act.

#PropTech #RealEstateMarketing #LookbookLink #AgentTools #Brokerage #PersonalBrand #LeadGen #Hyperlocal #ScalingStation #Entrepreneur