What do you do when the old gatekeepers of listings are gone and buyers can find everything on their phone?

In this episode, Will Rodosky sits down with Eric Ellis — a photographer-turned-founder who built Lookbook Link after paying $2,500 for a site and realizing Linktree wasn’t enough.

Eric reveals the small product decisions that solve a massive problem for agents: a lightweight, branded personal business site that combines photos, videos and documents, syncs across teams, and costs just $50/year.

He explains why hyperlocal content — think dog‑park guides and mortgage primers — beats generic property searches and how a live team feed keeps every agent on message.

Key moments:
• The $2,500 website that birthed a better idea
• Why Linktree failed him — and what replaced it
• Team feeds that push updates instantly to every agent
• A dog‑park playbook that converts leads into clients
• The danger of feature bloat — simplicity as strategy

Eric also shares a negotiating mindset (Yes, he reads Never Split the Difference) and a closing plea to agents: use tech to strengthen relationships, not replace them.

Ready to stop sending “one-off” emails and start leaving a professional, bookmarkable business book behind? Watch, take notes, and act.

#PropTech #RealEstateMarketing #LookbookLink #AgentTools #Brokerage #PersonalBrand #LeadGen #Hyperlocal #ScalingStation #Entrepreneur