Saymon Souza Medeiros: From Carrying Bricks to Cannes Grand Prix
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Saymon Souza Medeiros: From Carrying Bricks to Cannes Grand Prix
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Saymon Souza Medeiros is Creative Director at BigTime Creative Shop in Riyadh, ranked number one Creative Director in the Middle East and Africa, at the fourth most awarded independent agency in the world. This year he won a Cannes Lions Grand Prix, three Golds, a Silver and a Bronze for Lucky Fan Index.
He started work at 14 in southern Brazil and has since made work with Messi, Beckham and some of the biggest creators online. We talk about two days with Messi and his family, why footballers can be easier on set than influencers, what brands get wrong about Saudi, an idea that took eight years to win at Cannes, and why a director's voice matters more than a polished treatment.
Ad Bits is supported by Green Desert Productions. One call. 14 territories. greendesertproductions.com