『Say Yes First Then Figure Out the Rest with Rachael King』のカバーアート

Say Yes First Then Figure Out the Rest with Rachael King

Say Yes First Then Figure Out the Rest with Rachael King

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Rachael King was a podcast obsessive before most brands even knew what a podcast was. In 2017, she shut down her PR firm, bet on a hunch, and launched Pod People, a content studio that now produces award-winning shows for Netflix, Vogue, Marvel, CNN, and more. Stacie Staub and Madie Linder sit down with Rachael to talk about building a company solo before finding the right co-founder, why she still won't touch the bookkeeping, and what it really takes to convince the world's biggest brands that podcasting is the best format to share their story and reach their audience. They also dig into how AI is reshaping podcast discovery, and where Rachael draws the line on which clients she'll take. In this episode [00:00:00] — Show intro & hosts introduce the podcast [00:01:00] — Group chat catch-up: expanding a coffee shop into a full restaurant and bar [00:03:00] — Rachael King intro: a podcast fan before brands had figured out podcasting [00:04:00] — Rachael's first two companies: an early-stage tech PR firm and a fiction rom-com podcast LLC [00:06:00] — Growing up in central Massachusetts, and the "bossy little girl" energy that never left [00:08:00] — Her grandfather's dairy farm, and where her work ethic really comes from [00:11:00] — Working at TGI Fridays through high school, and why she doesn't require a college degree to work at Pod People [00:14:00] — Why 2017 felt like the moment to bet on podcasts as a business [00:16:00] — Searching for a co-founder, and how she found Anne through a stand-up comedy class [00:19:00] — How she and Anne split the business: both in sales, different strengths elsewhere [00:22:00] — Landing the first three clients: Samsung, Twitter, and Medium [00:26:00] — Is branded podcasting really about reaching an audience, or an expensive way to feel heard? [00:31:00] — Why word of mouth is still the number one way people find a podcast [00:38:00] — Deciding which AI clients to take on, and where Pod People draws the ethical line [00:44:00] — Imposter syndrome, funding payroll out of her own pocket, and starting with just a Squarespace site [00:47:00] — Mantra of the week: "It gets messy in the middle" Show Notes: Pod People Follow Pod People on Instagram Don't miss an episode! Subscribe NOW @Your Best Friends in Business Follow Your Best Friends In Business on Instagram Stay Connected: http://yourbestfriendsinbusiness.com
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