Money management is a tricky balance in the first years of business. It's tempting to spend too much on expensive marketing methods only to have intense regret when the pricey strategy doesn't result in sales. In this remix throwback episode, Lindsey returns to one of the most popular Savvy Startup Marketer episodes to give her fresh 2026 take on marketing money wasters and the fiscally smart way to market a new business.

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In this episode, Lindsey demystifies the shift from traditional SEO to Answer Engine Optimization (AEO) for AI platforms. The episode guides female entrepreneurs on adapting content for high-intent AI searchers, emphasizing building upon SEO foundations to establish brand expertise.

(20:07): Understanding the shift from SEO to AEO for AI platforms like ChatGPT and Gemini, where users seek direct answers.

(27:40): AI search provides a "one-stop" answer experience, requiring comprehensive and authoritative website content to offer full solutions directly.

(58:55): Transitioning content strategy from numerous short blogs to fewer, highly comprehensive "TED talk type in-depth articles" to establish brand expertise.

(1:03:22): Actionable steps include conducting AI searches, prioritizing traditional SEO for local businesses, and focusing on five "hottest topics" for rich, credible content.

(1:07:52): Leveraging Google Search Console to monitor website performance, refine SEO strategy, and adapt to AI search visibility nuances.

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Leveled-Up Leader Workbook

MARKETING ESSENTIALS COURSE

MarketingEssentialsCourse.com

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Are you drowning in content creation? Trying to feed a blog, a podcast, TikTok, Instagram, and LinkedIn all at once? If you are a solopreneur without the means to delegate marketing, trying to be everywhere is likely killing your growth, not helping it.

In this episode, we are slashing your to-do list. The theme for 2026 is "Do Less, God Bless."

We break down why you need to stop chasing every "marketing epiphany" and instead commit to just two core strategies. Plus, I’m giving you the exact two-step marketing prescription for the three most common business types: Service Providers, Local Retailers, and E-Commerce shops.

• The Content Trap: Why doing "marketing" is not the same thing as doing "business."
• The Solopreneur Rule: Why you shouldn't handle more than two marketing strategies until you have the revenue to hire help.
• Service Providers Plan: Why hyper-local networking and local SEO are your best friends.
• Local Retailers Plan: How to leverage collaborations and "knockout" customer experiences to recession-proof your shop.
• E-Commerce Plan: The 50/50 rule for social media engagement and how to become your own media company through guest spots.

Conversion Boost Bundle

Leveled-Up Leader Workbook

MARKETING ESSENTIALS COURSE

MarketingEssentialsCourse.com

PROMOS

SALES READY INTENSIVE

Click here to book

PROMO CODE: Use SSMPOD for 20% off

GUEST SIGN UP + BUY ME A COFFEE + SPONSORSHIP INFO

Visit https://lindseywagnon.com/podcast

Hosted on Acast. See acast.com/privacy for more information.