Wine is supposed to bring people together.

Holiday dinners. Date nights. Client gifts. Friends around the table. That one bottle someone has been saving for the right moment.

But for a lot of people, wine comes with a frustrating question: Why does something I enjoy not always agree with me?

In this episode of Is Anything Real?, Adam W. Barney sits down with David Meadows, PhD, and Derek Meadows of PureWine for a conversation about wine sensitivity, family invention, product innovation, holiday hosting, and what happens when a father-son team decides to redesign the wine experience from the glass up.

The myth: If wine doesn’t agree with you, your only options are to suffer through it or give it up completely.

The reality: Sometimes the ritual isn’t the problem. Sometimes the glass needs a better system.

David and Derek share the story behind PureWine, the company behind products like The Wand, The Wave, and The Phoenix: wine filtration tools designed to help reduce certain compounds in wine while preserving the ritual people love.

This is not a product demo disguised as a podcast.

It’s a founder story. A family story. A science-meets-real-life story.

And honestly, a very timely pre-holiday conversation for anyone thinking about hosting, gifting, gathering, or making wine night a little more enjoyable for more people at the table.

Adam, David, and Derek explore:

• The father-son story behind PureWine
• Why wine sensitivity is more common than people realize
• What may be hiding in the glass
• Why the wine ritual matters during holidays, dinners, and celebrations
• How PureWine thinks about filtration, enjoyment, and accessibility
• The difference between building a product and building trust
• What it takes to educate a market without overpromising
• Why science-backed consumer products need clear communication
• How a simple wine accessory can change the hosting experience
• Why “save wine night” is really about keeping people included in the ritual

The bigger takeaway: Wine isn’t the villain.

But if something you love keeps creating friction, it might be time to redesign the system around it.

This episode is for wine lovers, holiday hosts, product builders, founders, gift-givers, and anyone who has ever wondered whether there’s a better way to enjoy the rituals that bring people together. And use the code ABARNEY20 for 20% off your first order at PureWine: https://drinkpurewine.com/

Responsible note:
Enjoy responsibly. This conversation is educational and not medical advice. PureWine products are designed to help reduce certain compounds in wine; individual experiences vary. If alcohol or wine causes symptoms, talk with a qualified healthcare professional.

Guest Links:

• David Meadows, PhD: https://www.linkedin.com/in/david-meadows-phd-94a28056/
• Derek Meadows: https://www.linkedin.com/in/derek-meadows-mba-222b45168/
• PureWine Website: https://drinkpurewine.com/
• Email: derek@drinkpurewine.com and david@drinkpurewine.com
• 20% off your first order discount code: ABARNEY20

Host:

• Adam W. Barney
• Transition Leadership Coach
• Creator of EnergyOS
• Author of Make Your Own Glass Half Full
• Host of Is Anything Real?

Book your 20-min Exploration Call: https://calendly.com/adamwbarney/explorationplugin-20min
Subscribe to Is Anything Real?: https://isanythingreal.adamwbarney.com/