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You don't have to be a big company to show up for public lands.

Joy Seward — co-founder of RecPak and NOLS expedition guide — joins me for episode four of the Save Public Lands series to talk about how small businesses can get involved in advocacy, why The Conservation Alliance makes it easy, and what it looks like when a brand builds its mission into the business from day one.

RecPak was literally born on public land. Joy and her co-founder met on a NOLS course — operating on public land — and launched their company together afterward. Before their first sale, they already knew they wanted to give back.

In this episode: — What RecPak is: an ultra-lightweight 700-calorie, 42g protein meal for endurance athletes and backpackers — How RecPak was born out of a NOLS course on public land — Why Joy joined The Conservation Alliance before RecPak's first sale — The myth that advocacy is only for big companies — and why Conservation Alliance makes it low barrier for any size brand — What small businesses can actually do: social posts, tabling, directing customers to comment periods — Over a year of Joy's life spent cumulatively in wilderness areas as an expedition guide — What public lands mean to Joy personally — How to sign the Save Public Lands petition in under 30 seconds

Campaign runs through National Public Lands Day, September 26th.

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