『Salesology® - Conversations with Sales Leaders』のカバーアート

Salesology® - Conversations with Sales Leaders

Salesology® - Conversations with Sales Leaders

著者： Wendy Weiss
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概要

 When you are ready to transform your sales for today's transforming market, this is the show for you. In the Salesology®️ podcast, you're going to be getting the real scoop, the inside story from sales leaders who will deliver the goods on how to grow sales faster, more easily and more profitably. With your host, The Queen of Cold Calling®️ and Founder of Salesology®️, award winning author, speaker, sales trainer and coach, Wendy Weiss.2023 マーケティング マーケティング・セールス 個人的成功 経済学 自己啓発
エピソード
  • 155: Louise McDonnell - Sell On Social

    155: Louise McDonnell - Sell On Social
    2026/02/11
    Guest Bio: Louise is an award-winning social media strategist, coach, four-time best-selling author, and the founder of SellOnSocial.Media Digital Marketing Agency & Academy. For the past 20 years, I've helped coaches and consultants grow their businesses with fresh perspectives and innovative AI-powered tools. Key Points: Social media is marketing, not a separate skill Louise didn't "get into social media" randomly; her foundation is traditional marketing. Social media is simply a modern channel for applying timeless marketing principles. The problem isn't social media itself; it's treating it as something different from marketing strategy. You don't need to like social media to use it well Many business owners dislike social media or don't want to spend hours online—and that's okay. Social media is not about becoming an influencer or going viral. For business owners, it's about using social platforms efficiently and intentionally to generate leads and opportunities.Followers ≠ business growth Having thousands of followers means nothing if you don't know how to convert attention into revenue. A person with zero followers and someone with 15,000 followers can have the same problem: no system to turn visibility into sales. Social media success is not about features, hacks, or trends—it's about strategy. The 5-step framework for using social media effectively 1. Clarify your core offer 2. Nail your messaging 3. Show up with intent. 4. Build a lead generation system 5. Use AI as a co-pilot, not the driver Expectations depend on your starting point Results vary based on size of your existing audience, email list strength and consistency of organic activity. Someone with a warm audience will see faster results than someone starting from scratch. Organic activity makes paid ads dramatically more effective. Organic activity + paid ads = leverage Ads work best when layered on top of consistent organic engagement. Cold ad accounts cost more and convert less. Platforms reward businesses that show up consistently before running ads. What a "lead" really means in social media A lead is someone who opts in; joins your list, attends a session, downloads something. Leads can be cold (just joined), warm (engaging) or hot (ready to buy). Most people don't buy immediately, social media supports direct, indirect, and future sales. Social media doesn't sell high-ticket services, conversations do Low-cost products can sell directly on social platforms. High-ticket services require lead generation, nurturing and sales conversations. You market online, but you sell offline. The real outcome of social media The goal isn't instant sales; it's building a pipeline of qualified prospects. Social media creates visibility, trust, and opportunity over time. Done right, it feeds a steady flow of future business. Bottom line: Social media works when it's treated as a strategic marketing system, not a content treadmill. Clear offers, strong messaging, intentional activity, and lead generation—not virality—drive real business results. Guest Links: AI Powered Online 2026 Social Media Content Planner To help you create impactful content week in, week out! 1. The 2026 content calendar with 950+ searchable dates and holidays 2. An AI post generator for Story, Advice and Testimonial posts in your own voice (2 posts per month, free forever) 3. High-converting post formats powered by smart prompts, so you can create content that works, in your own voice and tone 4. Simple tools to plan and organize your content 5. This smart tool helps you embrace AI as your co-pilot, so you create content easily in your voice and tone.
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    33 分
  • 154: Ivana Taylor – Building Prospect Lists with AI (Part 1)

    154: Ivana Taylor – Building Prospect Lists with AI (Part 1)
    2026/01/28
    Guest Bio: Ivana Taylor has spent 35 years translating complex marketing into simple, executable strategies. She's the founder of DIYMarketers.com, where she helps entrepreneurs compete without enterprise budgets. She's a self-described AI power user who tests tools for six hours a day. And she's built follow-up systems for everyone from manufacturing companies to consultants. Key Points: AI has fundamentally changed prospecting and outreach—making it faster, cheaper, and more targeted—but only when combined with clear strategy and direct sales fundamentals. The Old Way Is Broken Cold outreach traditionally means endless spreadsheets, bad or outdated contact data, spray-and-pray marketing (webinars, lead magnets, mass email blasts), and huge time investment with little guarantee of ROI. Buying lists or relying solely on inbound marketing is increasingly ineffective. What Still Works Direct sales and direct outreach remain the most reliable growth strategy. Success starts with absolute clarity on your Ideal Prospect; industry, role/title, geography and specific expertise or problem area. Without this clarity, AI just produces faster garbage. How AI Changes Prospect List Building AI dramatically reduces the manual labor of prospect research. Instead of hours of Googling and data entry AI can find names, companies, websites, social profiles, and sometimes contact info and AI can organize data into usable spreadsheets. AI works best in small-to-medium batches (10–50 at a time). Tools Mentioned for Prospecting & Enrichment General AI platforms (for defining criteria and searching): ChatGPT, Claude and Gemini. Spreadsheet & research automation: GenSpark (noted for strong spreadsheet creation) Data enrichment & contact info (especially B2B): Apollo.io, Hunter.io, Clay.com Outreach & CRM tools: Nimble.com (emails sent directly through Gmail for 1:1 feel) Deal-finding for tools: AppSumo (one-time purchase tools) What AI Can (and Can't) Do AI can build targeted prospect lists faster. Find websites, LinkedIn profiles, phone numbers, and some emails. Segment prospects by expertise or role. Reduce human error in outreach sequences. Ai can't guarantee perfect data (bounces still happen). Replace human judgment. Eliminate the need to review and understand each prospect. Best Practices for AI-Powered Prospecting Always review and "get your hands dirty" with the data. Read prospect websites and make personal notes. Expect some bad data—scrubbing is still required. B2B data is far easier to find than consumer data. Free versions of tools are sufficient to test and validate workflows. Outreach Strategy Matters Use AI to support structured outreach sequences, not spam. Follow a 3–5 touch email sequence. Personalization improves responses. Segment based on expertise, role, or interest. Automation reduces mistakes while preserving a personal tone. Guest Links: FREE GIFT Business by Referral Course: https://diymarketers.trainercentralsite.com/course/business-by-referral Promo Code "WENDY25" AI + Sales Tools from the Podcast ChatGPT – Use it to write outreach emails, brainstorm follow-ups, or summarize client notes quickly and naturally. Genspark – Great for researching topics and generating accurate, human-like marketing or sales content fast. Perplexity – Ideal for researching prospects, finding their websites, social links, and key insights before reaching out. Hunter.io – Find and verify professional email addresses so you always reach the right person. Apollo.io – Combines verified contact data with built-in email outreach and engagement tracking in one platform. Learn More Visit DIYMarketers.com – Simple, actionable marketing strategies for small business owners who want to do marketing on less than $17 a day. Fix Your Marketing Problem in Less Than 24 Hours – Fill out the form, tell me your marketing challenge, and I'll send personalized recommendations in less than 24 hours. About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus, and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect...
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    27 分
  • 153: Samantha Phillips – What is Sales Enablement?

    153: Samantha Phillips – What is Sales Enablement?
    2026/01/14
    Guest: Samantha Phillips Guest Bio: Samantha Phillips is the Sales Enablement Manager at SHI International, leading strategic initiatives across Commercial and Public Sector divisions. With over five years of enablement experience in high-volume IT sales, she builds scalable onboarding programs, develops impactful training, and drives process improvements that boost sales performance. Samantha partners with sales and technical leadership to coach enablement teams, ensuring sellers are equipped for success. Her programs have achieved high satisfaction scores and retention rates, reflecting her commitment to results and culture. Samantha is passionate about creating engaging learning experiences and fostering professional growth. She is recognized for her collaborative approach, problem-solving skills, and dedication to elevating sales teams. Connect with her on LinkedIn: linkedin.com/in/phillips-samantha Key Points: Background & Career Path Samantha Phillips started her career in sales at SHI, not enablement. She transitioned into sales enablement after networking with the enablement team and being encouraged to apply. Her enablement experience includes Sales enablement trainer (onboarding & workshops), Program manager, and Sales enablement manager (for the past 3 years). She values continuous learning and has worked across nearly all aspects of sales enablement. Why Sales? Samantha entered sales after moving to Austin and being drawn to the energy and culture of sales, the competitive environment, the ability to build her own book of business, the people and fast-paced atmosphere were the biggest drivers. What Sales Enablement Is (and Is Not) Sales enablement has evolved beyond traditional L&D (Learning & Development). It is no longer just training or professional development. Modern sales enablement focuses on driving the sales process, helping sellers close deals faster, improving sales productivity and developing the right mindsets and behaviors. L&D serves the whole organization; sales enablement is specific to the sales org. What Sellers Need to Be Equipped for Success The most critical focus is a customer-centric approach. Relationship-building is more important than just "getting the meeting." Sellers should aim to become a trusted resource, not just a vendor, build long-term customer relationships and short-term wins are easy; long-term relationships drive sustainable success. Cold Calling & Prospecting Philosophy Samantha agrees that meetings matter—but they should be pursued with strategy and value, not just metrics. Effective prospecting requires researching what matters to the customer, understanding why it matters, and clearly articulating value. Cold calling without value is just "throwing things at the wall." Role of Sales Enablement Tools Tools include CRM, internal systems, data resources, and content. Sellers must first be exposed to tools early (despite information overload). Enablement focuses on high-level understanding of frameworks and strategies and application, especially through role play. Role playing helps sellers sound natural and authentic, avoid reading scripts and build conversational confidence. AI is increasingly used to support practice and application. Skill retention requires ongoing practice—like muscle memory or sports. Research & Preparation Sellers should deeply research their customer and the customer's customers. Understanding the full ecosystem helps sellers communicate broader value. This approach resembles a modern, automated version of a sales readiness checklist. Driving Tool Adoption (Especially CRM) Tool adoption fails when middle managers aren't bought in. Success requires buy-in at all levels: Executives, Sales enablement, Middle managers and Sellers. Managers must reinforce tools during one-on-ones and team meetings. Enablement should test tools with pilot groups, gather feedback and adjust based on real usage. Sometimes tools don't fail—they're just being used differently than expected. "Fail forward" and pivot based on how sellers actually work. CRM Challenges & the Future CRM resistance is common across sales organizations. Current problems include complexity, too many fields/tabs and poor usability. Samantha believes CRM is entering a new phase, driven by AI with more automation, less manual input and more "behind-the-scenes" functionality. The future of CRM should reduce friction for sellers. What Samantha Loves About Sales Enablement Creativity in approaches and problem-solving Different strengths across sellers, managers, and trainers Freedom to experiment, test, and learn A "fail forward" mindset What Drives Her Crazy People who don't try or limit themselves Sellers and leaders who stay stuck in their comfort zones Seeing people underestimate their potential Belief that even 1% improvement per day can be transformational Final Takeaway Growth—in ...
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    27 分
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