Crystal Williams is the founder of Lemon Seed Marketing, a branding and strategy agency built specifically for home service businesses. Raised in a multi-generation HVAC and plumbing family, she led marketing and expansion efforts for her family’s company, helping drive significant growth by aligning brand, customer experience, and operations. Today, she works with contractors across the country to turn first calls into long-term customers. Crystal also serves as secretary on the executive board of Women in HVACR.

Episode Sponsors

Pivotl - Home Service Accounting and CFO

My Method Ai - Ai Employees / Voice Agents

Cooper and Hunter - HVAC / Ductless Equipment

Podcast Links

https://linktr.ee/soiwasinthishousepodcast

The man, the myth, the legend...Joe Crisara... AKA Uncle Joe.
So what should we do?
Joe Crisara is a renowned service industry speaker, author, and pioneer.
Joe Crisara was once a struggling home service contractor with a failing business. He assumed the only way to create higher value was to work for a lower price. But when things looked most bleak, Joe had an aha! moment. Not only did it change his life – it skyrocketed his business. Today, Joe helps thousands of home service pros transform their customer service and sales through his “Pure Motive Service” approach.
This episode discusses the State of the Union in the HVAC sales industry as well as what the future looks like.

Thanks to my amazing sponsors:
MyMethod.ai/inthishouse - Virtual Employees
cooperandhunter.us - high quality HVAC products

Andy Hobaica grew up in one of Arizona’s best-known family HVAC companies — Hobaica Services, serving Phoenix since 1952 — and he’s lived just about every side of the business. Installer. Technician. HVAC Sales / Comfort Advisor. And now, one of the most recognized high-performing residential sales pros in the game.
But here’s the thing… Andy’s not just known for big numbers ($7-$12M per year!). He’s known for how he gets them. No gimmicks. No pressure. No slick nonsense. Just a simple philosophy that hits hard: stop selling, start helping. Andy's focus is the relationship... everything else comes after.
On this episode, we talk about growing up in the trade, earning your stripes, what it really takes to connect with homeowners, and how technical knowledge plus genuine care can turn into elite-level performance. We also get into the bigger picture — personal brand, mindset, growth, and the meaningful work.
Thanks to my amazing sponsors:
MyMethod.ai/inthishouse - Virtual Employees
cooperandhunter.us - high quality HVAC products

Ben Avicolli is the Co-Founder of MyMethod AI, bringing a rare blend of defense-level technology expertise and real-world home services insight. Before launching MyMethod, Ben worked on classified programs at Lockheed Martin and went on to help build and scale multiple enterprise SaaS companies through successful exits.

Now, he’s focused on transforming the home services industry—taking the same advanced tools used by Fortune 500 companies and putting them into the hands of HVAC, plumbing, and electrical businesses. Driven by both personal experience as a homeowner and a deep understanding of business operations, Ben is on a mission to eliminate friction, capture missed opportunities, and help contractors grow smarter using AI.

https://www.mymethod.ai/

Podcast Sponsor Links

https://www.mymethod.ai/inthishouse

www.cooperandhunter.us

Podcast Links

https://linktr.ee/soiwasinthishousepodcast

Adam Gordon is the Director of Plumbing at Orella Group Inc., a Canadian contractor known for tackling complex residential and commercial plumbing projects across Southern Ontario. Beyond the jobsite, Adam has built a strong presence online through his platform Gordonbot Plumbing, where he shares real-world insights from the trades, leadership lessons, and the highs and lows that come with building a team and a personal brand at the same time.
Passionate about mental health, personal growth, and changing the narrative around blue-collar careers, Adam uses his voice to connect with other tradespeople who are navigating pressure, responsibility, and identity both on and off the tools. Whether he’s talking business, fitness, family, or failures that turned into lessons, Adam keeps it raw, honest, and grounded in real experience.

Podcast Sponsor Links

https://www.mymethod.ai/inthishouse - Affiliate Link

www.cooperandhunter.us

Podcast Links

https://linktr.ee/soiwasinthishousepodcast

Just good old fashioned "So I was in this house...." adventures. In this episode we also announce the 2026 HVAC Tactical giveaway winners! Joined by Gil Cavey from the HVAC Uncensored Podcast, Ben Poole, founder of HVAC Tactical, and John Vazquez, an infamous industry legend.

Please give my sponsors a look:

https://www.mymethod.ai/inthishouse

www.cooperandhunter.us

Podcast Links

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Megan McIntosh is a co-founder of Mechanical Environments, a Denver, Colorado–based HVAC company specializing in climate control systems for cannabis cultivation facilities, where precise management of temperature, humidity, and airflow is critical to indoor agricultural success. She entered the trades through a nontraditional path, beginning her HVAC career in 2018 at the age of 31, after being encouraged to take a sales role with an HVAC distributor. What started in distribution sales quickly evolved into a deep immersion in the HVAC industry as a whole, especially when moving to the contractor's side. Her unconventional background shaped her belief that the future of the trades depends on better preparation, clearer career pathways, and stronger collaboration between contractors, educators, and suppliers, and she strives to bridge these gaps every day through her work and advocacy. Megan’s leadership and industry impact have earned national recognition. She was named one of ACHR News’ 2025 Top Women in HVAC and honored as the Lady of Trade at the 2026 HVAC Tactical Awards. @mechanicalenvironments @megomack

Podcast Sponsor Links

https://www.mymethod.ai/inthishouse

www.cooperandhunter.us

Podcast Links

https://linktr.ee/soiwasinthishousepodcast

In this episode we discuss the pitfalls of joining the wrong "best practices" group with Joe O'Grady. Joe runs the Service Profit Group, an organization built for small businesses with the focus on helping the little guy win ethically, and grow strategically. He ran an $11 million plumbing and HVAC business as the Director of Operation and started in the the home service industry 16 years ago. Joe has trained owners, technicians, and CSR’s how to lead a team, run service calls, and dispatch for profits. He travels all over the United States helping business owners operate more efficiently. Joe’s vast knowledge of the trades and his business acumen are paramount to his success. Joe is a natural trainer and coach and right now, he's on fire.

https://teamspg.com/

Podcast Sponsor Links

https://www.mymethod.ai/inthishouse

www.cooperandhunter.us

Podcast Links

https://linktr.ee/soiwasinthishousepodcast