Sacred Cows Of The Non-Profit Event Space: WHY Is Your Walk 5K? & Other Questions We Need To Be Asking.
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Sacred Cows Of The Non-Profit Event Space: WHY Is Your Walk 5K? & Other Questions We Need To Be Asking.
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Who decided your walk was 5K? And more importantly — why did everyone just agree? In this episode, host Amy Milne takes a hard look at the sacred cows of nonprofit events: the formats, distances, and details we've inherited without ever questioning whether they're actually working for us. Using real stories from her own career — including a gala that changed its dress code to pajamas and a walk that was never supposed to be 5K — she makes the case that the details of your event are either telling your story or missing the opportunity to. This one is packed with tactics you can use before, during, and after your event, and one framework that will change how you look at every decision you make from here on out. Fair warning: you'll never see your opening ceremony the same way again.
"There's a difference between reading a fact on a banner and feeling something in your chest at 12 kilometers because you know why it's kilometer 12."
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