SPECIAL SERIES ==> 🚽 Your Subject Lines Need a Remodel Too <== | BATHROOM Break #128 COLLAB: The Marketing Millennials + Do This, Not That
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SPECIAL SERIES ==> 🚽 Your Subject Lines Need a Remodel Too <== | BATHROOM Break #128 COLLAB: The Marketing Millennials + Do This, Not That
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Partner with Jay: https://www.jayschwedelson.com/contact
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Check out Jay Schwedelson's new book: Stupider People Have Done It
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
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The Bathroom Break just got a remodel, and the new format borrows from Pardon the Interruption to rapid-fire through what's actually working in marketing right now. Jay Schwedelson and Daniel Murray swap the subject line tactics they'd die on a hill for, disagree about where emojis belong, and ask whether Instagram's new AI coach is a gift or a shortcut to a feed full of sameness. Stick around for the grocery store confession, because a two-second shot of pushing a cart should not take eight takes.
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Best Moments:
(02:35) Daniel makes his case for odd numbers like 7 and 5 at the front of subject lines
(03:33) Why capitalizing the entire first word of a subject line works for B2B and B2C
(03:53) The accessibility problem with leading emojis, and where to put them instead
(04:37) How LinkedIn collaborative posts push one post into up to five feeds at once
(06:40) Instagram Edits now has AI telling you what to post, and why that could backfire
(08:56) The seven-take grocery aisle shot that nearly got Daniel kicked out of the store