Angie Ahrens, Head of Growth Experiences at Intuit, to explore what it really takes to build trust through experiences. With more than 20 years in the events industry, Angie shares how Intuit designs events that go beyond engagement to create genuine customer relationships and lasting brand confidence. Angie discusses how trust influences every stage of the experience design process, the behaviors that reveal when trust has been earned, and why the smallest moments often have the biggest impact. She also shares her perspective on balancing digital and in person experiences, designing with empathy, and creating meaningful interactions that continue long after an event ends. Whether you're an experiential marketer, event professional, or brand leader, this conversation is filled with practical ideas for creating experiences people remember and relationships that grow over time. Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.

Erin Oles is the President and Chief Marketing Officer at Salesforce, leading Global Strategic Events, Executive Marketing, Field Marketing, Product Marketing, Community, Brand, and Messaging. Recently promoted from EVP of Global Integrated Marketing to CMO, Erin brings a unique perspective on how marketing, events, and customer experience work together to propel the brand story and drive business growth. In this episode, Erin takes us inside the thinking behind Dreamforce — one of the world's largest and most revered technology events — and why Salesforce leadership puts so much stock in its events portfolio. She shares how Salesforce turns events into business momentum, why customer stories matter, how AI is reshaping experiences, and what makes an event truly memorable.