Gil Forer is the founder and producer of Innovation Realized, the immersive leadership summit originally created at EY to bring together business, government, and academic leaders to shape the future of enterprise. Lina Beaudin is VP of Production at C2 Studio, where she leads the creative development and production of immersive experiences for global brands including EY, Amazon, and RBC. Together, they share the story behind one of experiential marketing's most successful brand-agency partnerships.

In this episode, they explore how trust became the foundation of the EY and C2 relationship, what it takes to turn strategy into immersive experiences, and why the strongest partnerships create value far beyond event metrics. They also discuss balancing creativity with business goals, choosing the right agency partner, and the lessons every marketer can take into their next collaboration.

Danielle Damiano Medeiros is LinkedIn's current Global Head of Industry Tentpole Experiences, Events and Executive Engagement COE. With a background spanning advertising, media, hospitality, finance, and technology, she has spent her career making purposeful moves toward one goal: designing experiences that earn attention at a global scale.

In this episode, she gets into how LinkedIn decides when and how to show up at the world's biggest stages like Cannes Lions, SXSW, and CES, why the most impactful experiences often outperform the budgets behind them, and what separates a moment that lives inside the room from one that travels far beyond it. If you have ever wanted to understand what it takes to design experiences that break through the noise, this one is for you.