What if the best marketing opportunity for your tattoo business isn't Instagram, Facebook, or another paid ad?

What if it's already sitting in your chair?

In Episode 3 of Shop Talk, Adam Facenda explains why tattoo artists may be investing in all the wrong things when it comes to growing their careers.

Social media, advertising, and algorithms have their place—but they can't replace a genuine relationship with a client. Adam shares how taking the time to actually get to know the people he tattoos has helped him build relationships that have lasted for decades.

Some of those relationships have gone far beyond repeat appointments. Adam now tattoos multiple generations of the same families—all because of relationships that started in the tattoo chair years ago.

This episode explores why client satisfaction, genuine conversation, personal connection, and simply remembering the people you work with can be some of the most powerful marketing tools available to an artist.

In this episode:

• Why the best marketing may already be sitting in your chair
• Client relationships vs. social media algorithms
• Turning first-time clients into lifelong clients
• How genuine rapport creates referrals
• Tattooing multiple generations of the same family
• Why happy clients can become your best advertising
• How unhappy clients can affect your reputation
• Using client notes to provide more personalized service
• Building relationships across an entire tattoo shop
• Why community still matters in tattooing

The takeaway: Don't spend so much time chasing the next client that you forget about the person already sitting in front of you.

Invest in the relationship. Take care of your clients. Give them an experience worth talking about.

Because the best marketing isn't always an ad.

Sometimes it's sitting in your chair.

Shop Talk with Adam Facenda is sponsored by Keep the Fees, software built specifically for tattoo and piercing studios.

Want to see what Keep the Fees is all about? Use the link in my bio to connect directly with my personal team, or DM me KTF on Instagram.

No bullshit. Just real shop talk.