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Keegan Fong is the founder and owner of Woon, a homestyle Chinese food restaurant and packaged goods line based in Los Angeles. Raised in the Pasadena area, he worked professionally in apparel marketing before transitioning full-time to the culinary industry. Woon initially launched as a pop-up noodle stand in 2014 to share the original recipes of his mother, Julie Chen, also known as Mama Fong. The family-backed venture grew to open its first brick-and-mortar restaurant in Historic Filipinotown in 2019, followed by a second location in Pasadena in 2025, while also expanding its distribution of sauces and pantry staples nationwide.

This episode details the evolution of Woon from a temporary food cart into a multi-location restaurant brand and retail packaged goods company. The discussion explores Keegan's professional background in brand building and how those storytelling skills were applied to launch and scale a food business. Key topics include the logistics of scaling family recipes for high-volume commercial kitchens, transitioning from a single brick-and-mortar space to a multi-unit operation, and developing a nationwide consumer packaged goods line for retail distribution.

For San Gabriel Valley viewers, this conversation highlights a local business owner who grew up in the region and recently expanded his operations back into Pasadena. The guest's audience will gain insight into the behind-the-scenes mechanics of keeping a family-oriented food brand authentic while managing rapid business growth. Additionally, individuals searching for real-world case studies on restaurant entrepreneurship, career pivots, and scaling retail pantry items will find practical insights into building a brand centered around cultural heritage.

To stay updated on the stories of entrepreneurs, leaders, and creators across the region, subscribe to the MySGV Podcast. If you found value in this discussion about family business and operational scaling, please share this episode with a friend or a fellow food enthusiast.

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Music Credits

Intro
Euphoria in the San Gabriel Valley, Yone OG

Stinger
Scarlet Fire (Sting), Otis McDonald, YouTube Audio Library

Outro
Euphoria in the San Gabriel Valley, Yone OG

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My SGV Podcast:

Website: www.mysgv.net
Newsletter: Beyond the Mic
Patreon: MySGV Podcast
info@sgvmasterkey.com

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Ryan Ching is a Hawaii-based entrepreneur, chef, and social media storyteller who co-founded Ry’s Poke Shack on the North Shore of Oahu in 2021 alongside his wife, Khannie. Originally trained as an architect with a doctorate in architecture from the University of Hawaii, he pivoted to the food industry during the pandemic. His restaurant utilizes a customized, made-to-order preparation method inspired by his grandfather's traditional techniques. This approach earned the establishment a spot on Yelp’s Top 100 Local Businesses in the United States and a featured segment on Netflix's Street Food: USA series. The business has since expanded outside of Hawaii, opening Southern California locations in Huntington Beach and Pasadena.

This episode covers Ryan’s career transition from architectural design to restaurant ownership and the daily operational philosophy behind his fresh poke service. The conversation details the growth of Ry’s Poke Shack from a single local setup into a multi-state brand, focusing heavily on its expansion into the San Gabriel Valley marketplace. Key topics include leveraging social media platforms to build brand equity, managing supply chains across different regions, and maintaining quality standards while scaling a family business model.

For San Gabriel Valley viewers, this episode provides a behind-the-scenes look at a business that recently established a local footprint in Pasadena. Ryan's established audience will gain insight into the business logistics and personal motivation driving the brand's growth beyond the shores of Oahu. Additionally, individuals searching for information on restaurant expansion strategies, culinary entrepreneurship, or authentic Hawaiian food culture will find clear, practical examples of how a modern brand scales without losing its traditional foundations.

Subscribe to the MySGV Podcast to stay updated on the stories, leaders, and businesses moving into the San Gabriel Valley. If you found this conversation insightful, please share the episode with a friend, neighbor, or fellow food enthusiast.

You can watch this Yelp Top 100 News Feature to see the broadcast coverage of Ryan's restaurant earning its national business ranking.

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Music Credits

Intro
Euphoria in the San Gabriel Valley, Yone OG

Stinger
Scarlet Fire (Sting), Otis McDonald, YouTube Audio Library

Outro
Euphoria in the San Gabriel Valley, Yone OG

__________________

My SGV Podcast:

Website: www.mysgv.net
Newsletter: Beyond the Mic
Patreon: MySGV Podcast
info@sgvmasterkey.com

Send us Fan Mail

Karen Cheung Lee grew up in the San Gabriel Valley alongside her three sisters, raised in the community where her family built the local restaurant Sam Woo. In her early adulthood, she worked in the events and hospitality industry and helped launch the restaurant's San Gabriel location. She later transitioned into a corporate career for ten years to focus on raising her two daughters. Now, as her father prepares for retirement, Karen has returned to the family business to learn its daily operations and carry the establishment's legacy forward.

This episode covers Karen's journey through the hospitality industry, her corporate career, and her eventual return to operations at Sam Woo. The conversation focuses on the realities of running a family-owned business, the personal sacrifices required to sustain a local brand, and the perspective shift that occurs after starting one's own family. Karen also shares her current efforts to learn every facet of the restaurant's management as she prepares to guide it into the future.

For viewers in the San Gabriel Valley, this episode offers an inside look at a restaurant that has been a community staple for decades. Karen's audience will find value in her honest reflection on balancing corporate work, motherhood, and family expectations. Additionally, anyone searching for real-world insights on business transitions and legacy preservation will benefit from her practical breakdown of taking over a long-standing brand.

To hear more stories from local leaders and business owners, subscribe to the MySGV Podcast. If you enjoyed this conversation, please take a moment to share the episode with a friend or a fellow food enthusiast.

_______________
Music Credits

Intro
Euphoria in the San Gabriel Valley, Yone OG

Stinger
Scarlet Fire (Sting), Otis McDonald, YouTube Audio Library

Outro
Euphoria in the San Gabriel Valley, Yone OG

__________________

My SGV Podcast:

Website: www.mysgv.net
Newsletter: Beyond the Mic
Patreon: MySGV Podcast
info@sgvmasterkey.com