What do the Department of Defense and commercial real estate have in common? For Organizational Development expert Jenn Santoso, they both shaped a dynamic and mission-driven consulting career. In this episode, Jenn joins Bruce Bean to reflect on her fascinating journey—from consulting within the strict hierarchies of the DoD, to training across departments at SDG&E, to finding her niche in leadership development for commercial real estate firms.

Jenn shares the lessons she learned from each sector, how she built a 1,000-member real estate investing group, and what it means to truly connect with clients. You'll hear about her involvement with CREW San Diego, her thoughtful use of AI in leadership consulting, and how she’s growing her business through relationships, not cold calls.

Whether you’re in property management, training and development, or simply curious about evolving your career through multiple sectors, Jenn’s story is a powerful reminder of how adaptability, connection, and fun can shape a fulfilling path forward.

---------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

In this episode, Bruce sits down with Yindy Felkins, a powerhouse in construction and commercial real estate. Yindy shares her journey from Hong Kong to San Francisco, her 20-year career rising from intern to project executive and business owner, and her current mission to empower construction business owners through smart delegation and business coaching.

They dive deep into topics like:

• The importance of having multiple exit strategies in real estate investing

• How communication breakdowns derail construction projects

• Why saying "yes" too often leads contractors into trouble

• Her proudest project: a 172,000 sq. ft. green HQ built in Cupertino

• Her bestselling book Master of Delegation and the impact it’s making

• How coaching can help owners build sustainable, scalable companies without sacrificing family time

---------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

In this episode, Bruce Bean sits down with Lisa Vomero-Inouye, a San Diego-based real estate expert with an engineering background and a strategic mindset. Lisa shares her unique journey from NASA intern and civil engineer to a highly respected residential Realtor, explaining how her data-driven approach has helped her carve a niche serving clients—especially engineers—through logic, structure, and trust.

Together, they unpack the latest trends in the San Diego housing market, including skyrocketing HOA fees, why homeowners aren’t selling, and what’s shifting the age of first-time buyers. Lisa explains how rising costs, aging populations, and economic uncertainty are reshaping the real estate landscape in Southern California.

---------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

What’s really happening inside San Francisco’s commercial real estate market? Will Cassriel, a dynamic tenant rep broker with JLL, joins Bruce Bean to share a ground-level view of office leasing trends, sublease strategies, and why he’s bullish on SF's future.

Will walks us through his unique journey—from selling Cutco knives and training to be a yoga instructor, to grinding his way into his dream role at JLL. He shares what it takes to break into commercial real estate, his passion for helping high-growth startups find the right space, and how SF’s market is rebounding with surprising strength.

If you're curious about current lease rates, market dynamics, and why the retail scene is starting to buzz again downtown, this is the episode for you.

---------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

In this episode of SF Commercial Property Conversations with Bruce Bean, we sit down with Mark Goldfinger, General Manager of MindSpace North America, to explore how the boutique flexible workspace provider is shaking up the global real estate landscape. From his early days at WeWork to leading the U.S. operations at MindSpace, Mark shares an insider’s look at what sets MindSpace apart in a crowded field of co-working solutions.

Mark discusses the company’s global footprint—including standout success in Germany and Romania—and reveals how MindSpace’s hospitality-first, highly customized approach to workspace is attracting everyone from startups to Fortune 100 companies. He explains the financial advantages of switching to flexible office solutions and how MindSpace is helping companies rethink commercial real estate post-pandemic.

You’ll also hear how AI is shaping their marketing strategies, why brokers are a critical part of their growth, and where Mark sees the next big opportunities across the U.S. Oh—and we wrap with the all-important sandwich question.

---------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

What do engineering, Apple, and co-living startups have to do with real estate success? In this inspiring episode, Bruce Bean sits down with Naeem Farokhnia, founder of Redwood Crest, to explore his unlikely journey from Iran to Silicon Valley—and eventually to commercial real estate.

Naeem shares how his technical background, years at Apple, and relentless curiosity led him to co-living entrepreneurship in San Francisco, and ultimately to managing and acquiring multifamily properties through syndication. He breaks down the challenges of tenant laws, the risks of co-living in California, and the rewards of smart real estate investing in landlord-friendly states like Texas.

----------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

Greg’s story is a masterclass in entrepreneurial grit, strategic development, and what it takes to grow a commercial real estate business in today’s market. From humble beginnings selling homes in college to leading complex retail and mixed-use projects, he shares a candid look at lessons learned, risks taken, and how he’s shaping Sacramento’s commercial property landscape.

What you'll hear:

• How a summer job in Oregon led Greg into real estate

• The early deals and stumbles that set the foundation for Capital Rivers

• How he transitioned from corporate roles at JPMorgan Chase and Sleep Train into launching his own firm

• What "merchant building" means and why it's been key to scaling his business

• The story behind building hangars on airport land

• How Capital Rivers is blending economic development, brokerage, and property management

• Why collaboration and creativity are core to his client relationships

----------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

In this episode, Bruce Bean sits down with Andrew Goodwin—architect, educator, and founder of Andrew Goodwin Designs (AGD)—to explore a life and career built on purpose-driven design. From growing up in Cincinnati to settling on California's Central Coast, Andrew shares the journey that shaped his approach to architecture, community building, and teaching.

Discover how Andrew’s experience with nonprofits like Big City Mountaineers helped him find his voice in architecture, why he left traditional practice to start his own firm, and how he now uses AI to innovate in design and business. From high-alpine mountaineering to leading civic and cultural projects, Andrew's story is one of vision, values, and meaningful impact.

----------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest