『SEO in 2026』のカバーアート

SEO in 2026

SEO in 2026

著者： Majestic.com
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10月19日まで。※適用条件あり
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs. We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.” JAMES BROCKBANK Managing Director and Founder, Digitaloft “I highly recommend that every SEO professional set aside a couple of days for SEOin2026. You'll thank me for helping you plan your year effectively. I'm extremely grateful to have the opportunity to work alongside some of the world's leading SEO champions.” NITIN MANCHANDA Founder & Chief SEO Consultant, Botpresso “This collection of wisdom from many of the best minds in SEO today is a great line in the sand of where we as an industry are, what problems we face, and how we tackle them. Anyone in SEO or marketing should be dipping into this on a regular basis.” SIMON COX Technical SEO Consultant, Cox and Co. Creative “This series continues to be the industry’s leading source of the most timely advice a marketer could ever want. The most forward-thinking SEO experts in the world come together once a year to create this invaluable collection of new knowledge that should never be passed up on!” PAM AUNGST CRONIN President and Founder, Pam Ann Marketing and Stealth Search and Analytics “2025 has been a sprint for the SEO industry, with AI reshaping how we understand visibility, relevance, and authority. SEOin2026 is not just another trends book; it’s a roadmap for what’s actually coming. I loved being part of it and seeing how experts around the world approach the same challenges from different angles.” RAMONA JOITA SEO Consultant and Founder “David is good at drawing out the substance of a conversation. He will explore the topic and challenge assumptions, steer the conversation into an unexpected direction, and build on your ideas – making you think a bit deeper and sharper. Our recent conversation flew by as always, and as always – I’ve come out energised about the topic with more to think about.” SUKHJINDER SINGH Freelance SEO ConsultantCopyright 2026 Majestic.com マーケティング マーケティング・セールス 日次 経済学
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  • Forget keywords. AEO is about going deep - Jenna Hannon

    Forget keywords. AEO is about going deep - Jenna Hannon
    2026/09/23

    Jenna Hannon suggests that you forget keywords. AEO is about going deep: build public documentation on your site that answers every specific question a prospect might ask at each stage of the buying journey. Key talking points: What sort of public documentation are you referring to? How do you know the specific questions that your prospects might ask? How do you prioritise the questions to answer? How do you know the volume and type of content required to answer a question? How do you know how the questions map to the different stages of the buyer journey? How do you go about mapping the answers? Read the full transcript of Jenna's interview at https://majestic.com/seo-in-2026/additional-insights/jenna-hannon Watch the original SEOin2026 series: https://www.youtube.com/playlist?list=PLOr75FiG9ta37FH130S-qu3H9N0h7Ly0I Watch more SEOin2026: Additional Insights: https://www.youtube.com/playlist?list=PLOr75FiG9ta3j5bYmsVBggEsBxwhGSX41
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    16 分
  • Build a translation layer beneath your site - Juliette van Rooyen

    Build a translation layer beneath your site - Juliette van Rooyen
    2026/09/16

    Juliette van Rooyen shares that we need to make sure categories and labels are clearly understood by AI & Search engines by adding a machine-readable layer that maps them to the entities and taxonomies the web already knows & trusts.

    Talking points include:

    What is a translation layer beneath your site?

    Why is it important to make sure your categories and labels are clearly understood by AI & Search engines?

    What does a "translation layer" mean, in practical terms?

    Why is this "translation layer" important enough to spend resources on?

    What data sources should you be mapping to?

    Does this apply just to eCommerce websites?
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    17 分
  • SEO Gets the Click. Trust Gets the Conversion - Irwin Hau

    SEO Gets the Click. Trust Gets the Conversion - Irwin Hau
    2026/09/09

    Irwin Hau shares that SEO gets the click, but trust gets the conversion.

    Talking points include:

    What do you mean by trust gets the conversion?

    Why do most websites fail despite strong SEO?

    What do you mean by the psychology behind trust and user behavior?

    How is AI changing search but not human decision-making?

    What are the subtle credibility mistakes hurting conversions?

    What are some small website changes that can dramatically improve results?
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    20 分
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