In this episode, we take a look at online advertising and zoom in on Google Ads and the court cases against the company right now. We discuss the impact it could have and whether or not it could be the end of Google Ads as we know it.

We also discuss what online advertising is, what different ads platforms you can use like Bing, Amazon, YouTube and social media, and the role that PPC and ads play in SEO.

Hosted by Richie Billing and Miko Tomczyk from Billion Media (⁠⁠www.billionmedia.co.uk⁠⁠). If you need a hand with your YouTube SEO, get in touch!

You can read more about the US court case against Google here - https://www.justice.gov/d9/2024-05/421661.pdf

In this episode, we discuss the growing significance of YouTube, especially after recent algorithm updates.

We look at interesting user data and recent trends, and explore how YouTube is being used as a search engine.

We also take a look at how YouTube SEO can complement your written content and website, and we also offer some useful YouTube SEO tips and advice on best practices to help you start getting views and subscribers.

Does YouTube form part of your SEO strategy? If so, how does it work for you?

Hosted by Richie Billing and Miko Tomczyk from Billion Media (⁠www.billionmedia.co.uk⁠). If you need a hand with your YouTube SEO, get in touch!

In this episode, we take a look at a recent and sharp rise in search engine traffic coming from Bing.

We look at the most recent statistics and data on Bing users and also two of our own case studies that show a pretty remarkable uptick in usage.

We discuss the reasons why Bing is growing in popularity, how Microsoft has incorporated ChatGPT into its search, and how it's improved its design to align more with Google.

We also consider whether now is the time to start thinking more about incorporating Bing SEO into your digital marketing strategy.

What do you think of Bing? Are you a fan, and do you think it will continue to grow?

Hosted by Richie Billing and Miko Tomczyk from Billion Media (www.billionmedia.co.uk). If you need a hand with your SEO, get in touch!

In this episode, we take a look at Google's March Spam Update, which has finished rolling out now as part of this month of big updates.

We dive into what this update was targeting, looking at case studies and examples now that the dust has settled.

We also go over some methods for identifying issues and the fixes you could make to help recover if your website has been hit.

ABOUT THE HOSTS

Hosted by two experienced SEOs from Billion Media, Miko and Richie. (https://www.billionmedia.co.uk/). If you need help with your SEO strategy or practices, get in touch.

In this episode, we take a look at Google Search's March Update (2024). This has been billed as the biggest Google update ever, with a core algorithm update fused with a spam update.

With one week passing since the update started rolling out, Richie and Miko unpack what we've learned so far.

They explore what the updates are seeking to tackle, what impact has been noticed so far, websites getting deindexed, and what you can do if you've been hit.

ABOUT THE HOSTS

Hosted by two experienced SEOs from Billion Media, Miko and Richie. (⁠⁠⁠⁠https://www.billionmedia.co.uk/⁠⁠⁠⁠). If you need help with your SEO strategy or practices, get in touch.

In this episode, we dive into the foggy world of user experience (UX). This is a side of SEO that has become more important than ever but one some SEOs don't pay much attention to.

It's also a broad subject that encapsulates everything from creating content to the performance of your site.

In this episode, we discuss:

• The importance of accessibility and the steps you can take to improve how accessible your site and content is.
• Site speed and performance and why it's important, and the key metrics to make a note of.
• How to test the user experience of your website.

ABOUT THE HOSTS Hosted by two experienced SEOs from Billion Media, Miko and Richie. (⁠⁠⁠https://www.billionmedia.co.uk/⁠⁠⁠). If you need help with your SEO strategy or practices, get in touch.

In the second episode of our series on backlinking and outreach, we dive into how to find and build backlinks.

It's not an easy process. It's time-consuming with lots of analysis required.

But in this episode, we take you through the entire process. You'll learn how to:

• How to find backlinks for SEO
• How to find webmaster contact details
• How to approach webmasters about links

JOIN OUR DISCORD COMMUNITY

If you have any questions, join our community over on Discord and chat with us and other SEOs - ⁠⁠⁠https://discord.gg/GQ2vpfhQnm⁠

ABOUT THE HOSTS Hosted by two experienced SEOs, Joe Greenslade and Richie Billing. Joe is a backlink guru and has his own agency, Sequence SEO (⁠⁠https://sequenceseo.com/⁠⁠).

Richie specialises in SEO writing and manages an SEO and PR agency called Billion Media (⁠⁠https://www.billionmedia.co.uk/⁠⁠). If you need help, feel free to get in touch.

Backlinking is one of the most important parts of SEO, but it's also one of the hardest.

Time-consuming and expensive, if you follow the wrong practices you can throw money away. To help you avoid that, we discuss backlinks in-depth here, discussing the different types, the options available, and how to get the most for your money.

Hosted by two experienced SEOs, Joe Greenslade and Richie Billing. Joe is a backlink guru and has his own agency, Sequence SEO (⁠https://sequenceseo.com/⁠).

Richie specialises in SEO writing and manages an SEO and PR agency called Billion Media (⁠https://www.billionmedia.co.uk/⁠). If you need help, feel free to get in touch.

JOIN OUR DISCORD COMMUNITY

Why not join our community over on Discord and chat with us and other SEOs - ⁠https://discord.gg/GQ2vpfhQnm