You already know that search doesn't look the way it used to.

Buyers are no longer finding agencies through one clean path from Google search to website visit to inquiry.

They may discover you through an AI-generated answer, a Reddit thread, a local Facebook group, a directory, a review, a LinkedIn profile, or a blog post that answers a very specific question.

Darlene Moore from Drive Traffic is actively watching how visibility is shifting, and in this episode she shares what she's seeing on the ground right now — where decisions are actually being shaped, and what's working.

We talk about what makes content worth citing, why lived experience and specificity matter more than generic AI-generated content, and how you can use tools like ChatGPT, Google AI Overviews, Reddit, and Search Console to understand where your buyers are actually looking for answers.

Show Notes:

-Website: drivetraffic.ca

-LinkedIn: linkedin.com/in/darlene

Hey thanks for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep156

Podcast Edits by Lindsay Curtis