Is traditional SEO dead for tech founders? Discover how Generative Engine Optimization is transforming how B2B cybersecurity startups get discovered and scale their growth.

In episode 301 of Born in Silicon Valley, Jake Aaron Villarreal sits down with Deepak Gupta, co-founder and CEO of Gracker AI. They dive deep into the evolution of search and why Answer Engine Optimization is the new frontier for marketers and go-to-market teams.

Deepak shares his journey from software engineer to serial entrepreneur, explaining how Gracker AI helps young cybersecurity companies outrank legacy competitors on AI platforms like ChatGPT and Gemini. They also discuss the rise of Go-To-Market Engineers and the critical importance of building an AI-first company culture where teams actively share prompts and workflows.

Whether you are building a venture-backed SaaS product, optimizing your digital presence, or scaling a technical recruitment strategy, this episode provides actionable insights to master AI visibility.

Chapters

00:00 Introduction to Deepak Gupta and Gracker AI 04:54 Deepak's Journey as a Serial Entrepreneur 09:46 Understanding GEO and AEO in the AI Landscape 14:50 The Shift from SEO to AI Search 20:04 Gracker AI's Unique Position in the Market 21:26 Prompt Monitoring and Data Integration 23:59 Building a Team in the Age of AI 27:56 Fostering a Knowledge-Sharing Culture 31:25 Leading Change in AI Transformation 32:41 Leveraging Technology for Growth 40:39 Future Growth and Talent Acquisition

Host: Jake Aaron Villarreal leads the top AI recruitment firm in Silicon Valley, www.matchrelevant.com, uncovering stories of funded startups and going behind the scenes to tell their founders’ journeys. If you are growing an AI startup or have a great story to tell, email us at: jake.villarreal@matchrelevant.com