SEO Is Dead, Just Buy AEO?
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SEO Is Dead, Just Buy AEO?
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Clickflame measured 17 question searches, comparing the top 3 pages against pages ranked 7 to 10 on the same query. 76 pages in all, then 18 winners against 22 losers once Reddit and Google's own pages were removed.
The AEO checklist did not separate winners from losers. FAQ schema was on 4 winners and 4 losers, schema types were 10 and 10, and word count was about 2,300 on both sides.
Links did. Winning pages carried a median of 29 internal links against 12, and linked out to sources 9 times against 2.5.
Google's own AI features page says there are no special optimizations, AI text files or schema needed to appear in AI Overviews or AI Mode.
Clicks are falling. Pew found people clicked a regular result on 8% of visits with an AI summary, against 15% without one. That makes good SEO worth more, not dead.
Receipts and sources: https://clickflame.com/blog/aeo-vs-old-school-seo-study