Hi fellow subscribers,

If SCALE UP has sparked your curiosity and inspired your growth journey, give a listen to this 🎙️ compelling review of the book, packed with deep insights, practical examples, and thoughtful discussions on the future of work in the era of AGI.

In this podcast episode, you'll explore:

✅ Key strategies from SCALE UP brought to life with real-world applications.✅ Fresh perspectives on adapting to transformative technologies like AGI.✅ Expert commentary on navigating the challenges of scaling up in today’s dynamic world.

Tune in and take your scaling lessons to the next level!

Happy #iwd2024 to all your beautiful and brave women today!

My special guest this week is another brave startup female founder, Anastasia Kuskova, Co-founder and CEO of Sirius, a groundbreaking startup dedicated to revolutionizing sustainability in the mining and metals industry using the power of #ai.

From Moscow to Shanghai, and Geneva to her current home in Amsterdam, it hasn't been an easy ride both professionally and personally. Due to her Russian identity, despite graduating from a top-tier institution, Anastasia faced numerous rejections throughout job interviews. However, her unwavering perseverance led her to repeatedly challenge her own destiny, redefining her life. From strategic consulting to #worldeconomicforum , Anastasia rose through the ranks in world-class organizations, becoming one of the thought leaders in the #ESG space.

In our conversation, Anastasia shares gripping anecdotes from her life stories, illustrating the journey of breaking barriers, defying odds, and relentlessly pursuing her aspirations. She also imparts invaluable leadership insights, particularly aimed at empowering female leaders in today's world.

"If no one is betting on you, bet on yourself!"

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My guest this week is Purnomo Kristanto, General Manager of Indonesia at The Trade Desk. Purnomo’s inspirational career path began from an engineering background, spanning across customer service, sales and general management, with a significant tenure at Google across APAC. Beneath the veneer of Purnomo's impressive career lies a story of perseverance and resilience. He graduated during a challenging economic downturn when engineering majors struggled to secure employment. To weather the storm and acquire new skills, he made the unconventional move of taking a cold-call sales position. This decision not only helped him survive the adverse economic climate but also enabled him to embark on a continuous learning journey.

An influential figure in Purnomo's life is his late mother, whose guidance and invaluable life advice have been constant companions throughout his childhood and professional journey. These teachings have been seamlessly integrated into his management philosophy, shaping his leadership style and approach.

In this interview, I delve deep into Purnomo's trajectory, exploring how he scaled both teams and himself from a humble beginning. We uncover the invaluable lessons he learned along the way, navigating through life's most challenging events and external environments. Most importantly, he offers practical advice to younger generations, particularly recent graduates, who are currently navigating a tough job market. This guidance comes at a time when many large companies are hesitant to hire fresh graduates. Purnomo's insights serve as a beacon of hope and direction for those seeking to thrive in these challenging times.

"Expect less, do more."

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