S4 E7 The Seattle Kraken
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S4 E7 The Seattle Kraken
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The Kraken were not honored because of their performance on the ice. In many ways we are really honoring the city of Seattle because of how well that town rallied to qualify for a NHL franchise; how well they created a brand, an arena, and a team that has perfected the playbook for how to launch a new club in a new location. We’ve seen a lot of examples of how these haven’t always gone well. But the Kraken's entry into Seattle is best in class.
Todd Humphey is such a great ambassador for their brand. He’s their SVP of Digital Innovation and Fan Experience. True cult brand leaders worry less about buying impressions and worry more about making impressions. Todd embodies that sentiment perfectly.
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