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What does it mean to build a successful business while considering the impact on people, communities and the environment?

In this episode of Recruitment and Beyond, Ewan Anderson is joined by Jayne Saywell, sustainability consultant and founder of Black Skies Blue, to discuss the growing role of B Corp certification and why sustainability is becoming a key business consideration rather than a standalone initiative.

Drawing on her background in banking, accountancy and sustainability, Jayne explains how businesses can move beyond treating ESG as a tick-box exercise and instead use it to better understand risks, opportunities and long-term growth. She also shares insight into Edinburgh B Corp 500, an initiative aiming to create a thriving network of purpose-driven businesses across the city.

The conversation explores why sustainability is increasingly becoming a commercial issue, how organisations can embed it into everyday decision-making, and the role finance professionals are playing as reporting requirements continue to evolve. Jayne also highlights the connection between employee engagement, retention, governance and business performance, and explains why building a better business does not have to come at the expense of growth.

Whether you're a business leader, finance professional or simply interested in how organisations can create lasting impact, this episode offers practical advice on where to start and how small changes can lead to meaningful results.

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