On Season 3, Episode 9 of What’s The Tea with Sarah E, I’m sitting down with Sasha Page - entrepreneur, mom, community champion and the force behind Hollow Valley Spirits.

Sasha’s story is about a whole lot more than cocktails.

We talk about how a former fitness leader with zero beverage-industry experience found herself building a Canadian spirits brand from the ground up - learning as she went, hearing plenty of “no’s,” competing against major brands and discovering that her greatest business advantage might just be her ability to connect with people.

In this raw, funny and deeply vulnerable conversation, we spill the tea on:

• Building a business when you have no idea what you’re doing
• Betting on yourself and learning through the mistakes
• Why relationships have become Sasha’s entrepreneurial superpower
• Building a business with your partner - and surviving it 😂
• Competing with massive brands without massive marketing budgets
• Why Sasha says YES to community, charity and giving back
• Motherhood, boundaries and refusing to apologize for how she parents
• The parts of entrepreneurship nobody sees behind the finished product

Sasha opens up about her difficult journey to motherhood, including IVF, multiple pregnancy losses and a traumatic childbirth experience that nearly took her life. We talk about the realities of infertility women too often whisper about, what motherhood changed in her, and why she’s officially done apologizing for the choices that feel right for her and her son.

We’re spilling the tea on betting on yourself, building a business with your partner, rejection, relationships, community over competition, giving back, motherhood, boundaries and what happens when life teaches you to stop giving a damn about everyone else’s expectations.

Because sometimes the path you never planned becomes the one that changes everything. Grab a Hollow Valley cocktail and hit play. This one gets real. 🍹🔥

Connect with Sasha: Follow Hollow Valley Spirits on Instagram @hollow_valley_spirits and Facebook to follow the journey, discover where to find the cocktails and connect directly with Sasha. Learn more at hollowvalleyspirits.com

That’s today’s tea! If you loved this conversation, don’t forget to rate, review, and share the show with a friend.

Join the Tea Party! New episodes drop every second Tuesday, so hit that subscribe button on your favorite podcast app. And for the latest episodes, behind-the-scenes clips, and even more bold conversations, follow me on Instagram at @sara_ernest.

A Reminder - The views and opinions expressed by guests on What’s the Tea with Sarah E are their own and do not necessarily reflect those of the host. This podcast is a platform for diverse voices, stories, and perspectives - sometimes unpolished, always unapologetic.

Until next time, keep stirring the pot.

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