S3 Ep8 - Neil Howie, CEO of McLaren Golf | Grapes&Greens Podcast
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S3 Ep8 - Neil Howie, CEO of McLaren Golf | Grapes&Greens Podcast
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From taking the iconic McLaren name into the golfing world, to working alongside Justin Rose on product development, Neil shares the vision, ambition and attention to detail that sits behind every aspect of the brand.
We also discuss something every business leader can relate to .. the importance of listening to your customers. Neil speaks candidly about the feedback McLaren Golf has received since launch, the positive response from golfers around the world, and how constructive criticism has helped refine both the products and the brand's direction.
It was a fascinating discussion covering innovation, leadership, brand building and the future of golf. A huge thank you to Neil for taking the time to join us and for sharing such honest insights.