In Episode 20 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Tiankai Feng, Data Governance Leader and former Senior Director of Product Data Governance at Adidas, where they discuss the importance of making data more fund and how to drive results through creativity, which includes;

• The importance of making Data more fun
• The steep learning curve and benefits of moving into governance from analytics
• Why ‘use-case thinking’ is the most exciting but difficult part of Data Governance
• How Data Quality is completely subjective based on usability
• Why creativity and data are often seen as a paradox
• Why creativity is all about mindset
• Why urgency and frustration led him to bring creativity into his data role
• How the enemy of creativity is common sense
• The benefits gained from bringing this level of creativity to the data team
• Why there are always ways of doing things differently in Data & Analytics
• The value that creativity brings to communication
• How you can use unconventional formats to communicate the value of data
• How you can improve communication, collaboration and PR by being creative
• How you can increase literacy by thinking more creatively
• The area it has been the most effective in the organisation
• Leadership sponsorship and stakeholder advocacy
• Where you should start to think about where you can be different/creative
• How you can channel your inner creativity