Only 10% of safari companies worldwide are led by women — and just 15% are Black-owned. Sisters Amanda and Asnath Kessy are rewriting that story.

In this episode, Beth sits down with the co-founders of Still Waters Safaris, a woman-owned, family-led luxury safari company in Arusha, Tanzania, and winners of Travel Startup of the Year at the 2026 Bessie Awards. They share the story of growing up watching their father run tours in a male-dominated industry, the leap of faith it took for Amanda to leave a banking career to build Still Waters from just two clients, and the pushback — and unwavering family support — that shaped them along the way.

They dig into what makes their tours different, why investing in women transforms local economies, and what it will take to get more women into the safari industry. It's a conversation about family, resilience, and the belief that "the sun is big enough to shine on everybody."

Still Waters Safaris

• Website: stillwaterssafaris.co.tz
• Instagram: @stillwatersafaris
• Facebook: facebook.com/stillwaterssafaris
• LinkedIn: Still Waters Safaris

If you were moved by what you heard in this week's episode of "85 Percent," I invite you to leave an honest review of how this episode impacted you. Also, share this podcast with your travel buddy!

85% of travel decisions are made by women, yet women's voices and leadership are still underrepresented across the industry. Hosted by Wanderful founder Beth Santos, this show features candid conversations with the women shaping the future of travel, spotlighting the Bessie Award winners pushing the industry forward.

Beth Santos is founder and CEO of Wanderful and author of Wander Woman. She's been named a changemaker by Business Insider and an inspiring person to follow by Condé Nast Traveller, and is godmother to the Azamara Onward cruise ship, a cafe owner, and a mom of three.

• Website: 85percentpodcast.com
• LinkedIn: linkedin.com/in/santosbeth
• Instagram: @maximumbeth

Wanderful is a global community for women who travel, connecting members through meetups, an online community, and events like WITS and the Bessie Awards. Website: https://sheswanderful.com