How can businesses cut costs, reduce e-waste, and improve sustainability without compromising performance?

In this episode of The Impact Files, we sit down with Daniel Ward-Murphy, Marketing Director at Circular Computing, a company challenging the assumption that organisations must always buy brand-new laptops.

Daniel shares how Circular Computing has developed a remanufacturing process that delivers laptops that are cosmetically, operationally, and in warranty terms equivalent to new devices, while significantly reducing environmental impact and cost.

The conversation explores the hidden sustainability challenge within the IT sector, from the minerals, water, and carbon required to manufacture laptops to the growing problem of electronic waste. Daniel explains why habit and perception remain the biggest barriers to change, and why organisations should rethink long-standing technology procurement practices.

We also discuss the commercial case for remanufactured technology, including potential savings of around 40% compared with equivalent new devices, as well as the role of public sector leadership in accelerating adoption. Daniel reflects on Circular Computing’s growth journey, the realities of scaling an impact-focused business, and the importance of maintaining a “no compromise” approach to quality.

Finally, he shares insights into the marketing challenge of driving behaviour change, why sustainability initiatives must often become the customer’s own idea, and his vision for a future where remanufactured technology becomes a mainstream choice for businesses worldwide.

Visit Circular Computing at: Circular Computing

Contact with Daniel at: linkedin.com/in/danielwardmurphy