In this episode of The Impact Files, Rachel Foster, Founder and Director of certified B Corp The Agile Communications Agency, shares her journey from trainee print journalist to a leading exponent of agile methodology for communications and PR.

Rachel discusses how she built a purpose-led business helping organisations tackle ‘gnarly’ communications challenges around climate action, sustainability and community engagement. Her clients include the University of Oxford, the International Transition Plan Network, and major brands navigating sensitive stakeholder issues.

We hear how Rachel:

• Has developed a nationally recognised training programme with the Chartered Institute of Public Relations (CIPR), becoming a specialist in applying agile principles to PR and marketing;
• Has built a model that works for her and her clients, using a flexible network of specialist collaborators rather than a traditional agency structure which creates value for local creative businesses while delivering work for global organisations;
• Models her commitment to employee wellbeing and community contribution, operating a four-day week and delivering 100 hours a year of local volunteering;
• Believes storytelling will continue to matter, and sees how emerging technologies, AI and changing digital platforms are reshaping - but not replacing - the power of human communication.

Connect with Rachel at: https://www.linkedin.com/in/rachel-foster-agile/

Visit the Agile Communications Agency at: https://agilecomms.agency/