Martin Knowles, Co-Founder of Sales Untangled®, tells us about a career in which he’s moved from ‘avoiding sales roles’ to building a successful consultancy focused on ethical, relationship-led selling.

In this episode, Martin provides a thoughtful definition of ‘sustainable sales’.

He shares his experience of the way many business owners struggle with sales because traditional approaches often feel pushy and transactional. Through Sales Untangled®, Martin helps organisations develop more effective sales cultures by focusing on listening, understanding customer needs, and creating mutual value rather than simply pitching products or services.

Martin’s definition of sustainable sales includes the building of long-term relationships with customers, employees, suppliers, and communities. He argues that lasting business success comes from trust, curiosity, and genuine human connection.

The conversation also explores:

• Building sales functions that support sustainable growth
• The role of B Corp principles in responsible business practices
• How repeat business and referrals are driven by strong relationships
• The opportunities and challenges AI presents for sales and customer engagement
• Why human connection will remain essential despite advances in technology

Visit Sales Untangled® at: https://salesuntangled.co.uk/

Connect with Martin at: https://www.linkedin.com/in/martinknowles/