S3 E1: Meat and Dairy - the simplest big win is on your plate...
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Global meat consumption per person has roughly doubled since 1961… and we can see why. We're living our best lives, we're optimising and we're protein obsessed. But... is this all normal? And just how much damage is it all doing?
This is a longer one but it answers all your questions on a rightly emotional topic…
What small changes make a difference? Do we just hate farmers and butchers? Where does cheese fit in? Is all meat equally bad? Does tofu deserve its bad rep?
No vegan ultimatums. A bit of humour. Lots of truth bombs. Enjoy.
Instagram recipe pages to follow:
@prrrunch
@veganezer
@fitgreenmind
@ellysplate
@three_burger_dude
@benrebuck
@calumharris
Source references:
Ocean heat (Hiroshima bombs per second, 2025): LINK
Ingredients share of food emissions: LINK
Animal feed-to-food efficiency (7% average, beef 3%): LINK
Per capita meat consumption since 1961: LINK
Wild vs livestock mammal biomass (120 million tonnes): LINK
Global meat production (basis for 600 million tonnes slaughtered): LINK
Land use, calories and protein from livestock: LINK
Land use and emissions of food (Poore & Nemecek, Science): LINK
Cow methane, pasture vs feedlot (Harper et al.): LINK
Greenhouse gases per kilo of food: LINK
Subsidies and burger prices (AIER): LINK
Global lactose intolerance (65–70%): LINK