We want to hear from someone in the UK who has started, run and sold many successful businesses and helped many other people do the same.

What are the key things to focus on that propel you forward and hold you back from success in work and life?

Overview of episode

Kat talks with Liza Knight about the hidden conditioning that shapes how business owners think, work, and define success.

We discuss the mental cages entrepreneurs build for themselves, why freedom matters more than following conventional rules, and how to strip away beliefs that keep founders stuck.

Liza also explains why entrepreneurship can be a path out of poverty, burnout, or misalignment, especially for women and for people who have never seen someone like them run a business.

The reflection we hope listeners will take away

Entrepreneurship is a path OUT of what DOESN’T work for you. The key, deep work is deciding and implementing what you want entrepreneurship to be a path IN to, for what DOES work for you.

Who is Liza?

Liza Knight is a Business Coach, Mentor and Director of Mint Business Club.

She has more than 20 years’ experience of running and growing small businesses, alongside an ILM Level 7 qualification in Coaching and Mentoring.

Through Mint Business Club, she works with small business owners to help them make clearer commercial decisions, understand what is getting in their way, and build businesses that work for their brains, values, capacity and lives.

A big part of her work is what she calls semi-feral business: interrogating the inherited rules about how business is “supposed” to be done, looking at what those rules are actually trying to achieve, and deliberately choosing the structures and standards that fit the founder and the business.

She is particularly interested in founder self-trust, sustainable business, neurodivergence, decision-making, boundaries, and creating businesses that support health, wealth, happiness and choice.

Mint Business Club: https://mintbusinessclub.co.uk/
About me: https://mintbusinessclub.co.uk/about-liza
1:1 coaching: https://mintbusinessclub.co.uk/1-1-coaching
Join Mint Business Club for free: https://mintbusinessclub.co.uk/joinmint

Want to know more?

Find other videos on the Founders Matter channel here: https://www.youtube.com/@FoundersMatterPodcast

Go here to learn about how we aim to improve our business owner support system with the UK Healthy Capital Coalition: www.mindyourbusiness.uk