What does it take to put your people before your clients, even when there is money on the table?

In this episode of Highest You, Kate King speaks with Jamie Hosie and Lloyd McMillan, Managing Directors of M+C Saatchi Sport + Entertainment Middle East and co-founders of DUNE | 23. In just over three years, they grew DUNE | 23 from two founders around a kitchen table into a recognised regional sport and entertainment agency, before its acquisition by M+C Saatchi Sport + Entertainment.

Jamie and Lloyd share how they hired people better than themselves, why they turned down significant work to protect their team, and how they have kept the soul of a homegrown agency alive inside a global creative group.

🧠 Key Themes:
● Why people are the real leadership lesson of building a business at speed
● Hiring those who want to achieve rather than those avoiding failure
● Trust, honest disagreement and friendship between co-founders
● Choosing staff over clients, and the culture line item that never appears on a P&L
● Standing by the team through a challenging time when others cut jobs
● High performance without burnout, and the cost of never switching off
● Protecting the DNA of DUNE | 23 through acquisition
● Following gut instinct in a data-led organisation

🔔 Listen now and subscribe for more soul-led leadership conversation