Cold calling isn’t dead.

But the boiler room approach?

Yeah. We can leave that one in the past.

In this episode of Your Future Biz Unfiltered, Lindsay is joined by cold calling pro Riley Blaisdell to talk about what actually works when you pick up the phone today.

Because here’s the thing: your prospects are drowning in noise. They’re getting emails, automated messages, LinkedIn DMs, sales calls, and probably a pitch about office toilet paper while they’re at it. Getting someone’s attention is harder than ever.

The answer isn’t MORE noise.

It’s being more human.

Riley breaks down how he approaches cold calling as one piece of a bigger outreach strategy, why he’s often trying to disqualify a lead instead of forcing a yes, and how a real human voice can create connection in a way another automated touchpoint can’t.

They get into the cold calling mistakes that make people want to throw their phones across the room, including bad manners, desperation, and deciding you’re terrible at cold calling before you’ve put in the reps to get better.

You’ll also hear why leaving a voicemail isn’t necessarily a waste of time, how following up exactly when you said you would builds trust, and why the best cold callers understand that there is an actual human being on the other end of the phone.

The big takeaway?

Pick up the damn phone.

You might get voicemail. You might get hung up on. You might sound like a dummy.

Do it anyway.

But do it with empathy. Pay attention. Take notes. Follow through. And remember that cold calling is a tool, not your entire sales strategy.

Meet people where they actually want to be met. Phone. Email. Video. In person. Smoke signals, if that’s what gets the conversation started.

Because good selling isn’t about forcing your way into someone’s pipeline.

It’s about doing the work, building familiarity, and acting like a human while you do it.

If you can’t figure out what’s holding back your revenue, grab the free Hidden Revenue Finder GPT at yourfuturebiz.com/revenue.

Now go build something cool.

Get your custom LinkedIn revenue plan: yourfuturebiz.com/revenue

Join us inside The Next Wave, the Social Selling OS for solopreneurs that turns LinkedIn into a consistent, qualified pipeline. → wavemakers.ai

Your Future Biz is a podcast by Luminetics.io, your partner in AI-powered LinkedIn and GTM strategy for B2B founders and teams.