S2 E6 (Part 2) | Courtside Commerce - Josh Briggs (Stadium Essentials)
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S2 E6 (Part 2) | Courtside Commerce - Josh Briggs (Stadium Essentials)
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In Episode 6 of Season 2, we chat to Josh Briggs, now of Stadium Essentials but formerly Director of Retail at TD Gardens - one of the US's busiest sports venues.
Josh has woven a career in professional sports retail, finding his way back home to New England to head up the Retail Operation at the home of the Boston Celtics & Boston Bruins, TD Gardens.
In the second part of this episode we cover;
- creating elevated retail experiences for the most exclusive courtside guests
- operating Lucky's Chicken t-shirt shop
- introducing the chicken bucket plushies
- going "all in"
- investing in the RFID tech "vehicle" by partnering with EXO
- uplifting the consumer experience by halving service times and doubling revenues as a result
- the wider efficiencies to the business of RFID behind the scenes too
- the new gig with Stadium Essentials
... and so much more!
In partnership with Streaker Sports, the official podcast sponsor of That Sports Merch Podcast. Check out www.streakersports.com and use code SPORTSMERCH15 for 20% off your first purchase site-wide.
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Host: Lee Hyde
Co-Host: Matt Hudson