S2 E6 (Part 1) | Courtside Commerce - Josh Briggs (Stadium Essentials)
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S2 E6 (Part 1) | Courtside Commerce - Josh Briggs (Stadium Essentials)
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In Episode 6 of Season 2, we chat to Josh Briggs, now of Stadium Essentials but formerly Director of Retail at TD Gardens - one of the US's busiest sports venues.
Josh has woven a career in professional sports retail, finding his way back home to New England to head up the Retail Operation at the home of the Boston Celtics & Boston Bruins, TD Gardens.
In the first part of this episode we cover;
- the journey from touring the world with music artists to his dream hometown job
- running a 2-team venue and the challenges that brings
- managing the team to run 200+ events a year
- working up to 2-years ahead with forecasting & planning
- the varying dynamics of US & UK sports merchandising and the fan cultural differences
- starting to build out women's-specific team collections
- the marketing power of getting product on the athlete
... and so much more!
In partnership with Streaker Sports, the official podcast sponsor of That Sports Merch Podcast. Check out www.streakersports.com and use code SPORTSMERCH15 for 20% off your first purchase site-wide.
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Host: Lee Hyde
Co-Host: Matt Hudson