S1E3 - Bid Caps in Omni-Channel Campaigns
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S1E3 - Bid Caps in Omni-Channel Campaigns
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In this episode, we delve into the contentious topic within digital marketing - bid caps versus cost caps, focusing primarily on Meta. Whether in the context of conversion optimization, distinct channel strategies, or understanding the importance of marginal cost control, the debate is fierce and full of passion. Our host illuminates the topic further from a unique perspective – his experience with executing omni channel campaigns involving numerous media outlets. By extending the dialogue to include aspects like geographical lift and the dynamic allocation of budget across channels, he encourages experimentations and questions digital marketing orthodoxy. Join us as we explore how testing bid caps can strategically benefit larger brands running omni channel campaigns. Whether you're a seasoned marketer or a curious learner, this episode will challenge conventional thinking and open doors to new possibilities.
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