Running a U.S. Business from France Without Burning Out
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Running a U.S. Business from France Without Burning Out
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Jess welcomes back Krista Anderson, CEO of Healthy on the Go, to talk about building a business for the long haul without burning out. Krista and Jess discuss filtering advice, trusting intuition, asking for help, and how failures can reroute strategy into something stronger and more profitable.
Krista also explains how moving to France reshaped her approach to work, balance, and hustle culture, and how she runs a U.S.-based business abroad by relying on her team, LinkedIn, and periodic travel back for key accounts.
01:47 Origin Story Trade Show
04:27 Ignoring Naysayers
08:03 Early Decisions and Help
10:44 Burnout and Balance
15:32 Quiet Entrepreneurship
17:10 Work Culture in France
21:27 Mistakes and Letting Go
24:48 Building Abroad and Community
30:00 Running a U.S. Business Remotely
32:07 Longevity and Storytelling