In this episode of Run The Plays, we cover how Instagram isn’t optional anymore. It’s your digital business card.

In this episode, Jace Lyons shares how he:
• Uses social media to build credibility
• Markets open houses for agents
• Builds relationships through DMs
• Turns hustle into referrals

Young. Relentless. Structured.
This is what year one should look like.
Drop “YEAR ONE” if you’re in the grind phase.Full episode live now.

#RunThePlays #MortgageMarketing #LoanOfficerTips #RealEstateNetworking #ModernSales #BuildInPublic #YoungProfessionals #MortgageCommunity #EntrepreneurPodcast
Follow Jace Lyns on IG:
www.instagram.com/jacelyonslending
Greg Gale
NMLS# 193428
Senior Vice President/Senior Loan Officer
The Gale Team / NOVA® Home Loans
Servicing State of Arizona & California
Call/Text 480.626.2282
Email: greg.gale@novahomeloans.com
www.TheGaleTeam.com

In this episode, Greg sits down with Arizona real estate broker Mike Ratzken to break down what it really takes to grow a thriving, referral-driven real estate business. Mike shares his journey from getting licensed in college to leading a 20+ agent brokerage built on relationships, community, and consistency.

You’ll learn:
• The difference between transactional and relationship-based business models
• How Mike’s team stays top-of-mind with clients using touchpoints, events, and value-driven follow-ups
• What goes into his 120-day agent success program for new realtors
• How he built a portfolio of 24+ rental doors — and his strategy behind long-term investing
• Why community involvement is a secret growth lever most agents overlook
• Practical advice for agents who want to scale without losing their personal touch

If you’re a realtor, team leader, investor, or someone looking to level up your client experience, this episode is packed with actionable insights to help you grow your business the right way.

You can find Mike Ratzken at his social media handles below:
https://www.facebook.com/michael.ratzken
https://www.instagram.com/mikeratzken

Greg Gale
NMLS# 193428
Senior Vice President/Senior Loan Officer
The Gale Team / NOVA® Home Loans
Servicing State of Arizona & California
Call/Text 480.626.2282
Email: greg.gale@novahomeloans.com
www.TheGaleTeam.com

#TheGaleTeam #GregGale #RealEstatePodcast #ReferralBasedBusiness #AgentTraining #Leadership #RealEstateInvesting

“Your ability to earn income is your biggest asset — protect it.”

In this episode of Run The Plays, Greg Gale sits down with Ilan Jakobov to break down how life insurance goes beyond protection — it’s a tool for wealth-building, mortgage security, and peace of mind.

From term vs. whole life, to living benefits and even using policies to fund real estate, this one’s packed with game-changing insights you can apply right away.

Watch or listen now: Run The Plays Podcast

Connect with Ilan on any of the platforms below:

https://www.instagram.com/ilanjakobov
https://www.linkedin.com/in/ilan-jakobov
https://www.facebook.com/ilan.jakobov

#RunThePlays #GregGale #IlanJakobov #WealthBuilding #LifeInsurance #FinancialFreedom #ProtectYourAssets #LegacyPlanning #MoneyMindset

Greg Gale
NMLS# 193428
Senior Vice President/Senior Loan Officer
The Gale Team / NOVA® Home Loans
Servicing State of Arizona & California
Call/Text 480.626.2282
Email: greg.gale@novahomeloans.com
www.TheGaleTeam.com