Rugby Unity goes big picture, then straight into the weekend’s rugby. David Pembroke and Ewen McKenzie pull apart what the Football World Cup in the USA is teaching World Rugby ahead of 2031: fan energy, downtown stadium precincts, and the must-solve issue of NFL field dimensions for rugby. They also dig into hydration breaks and the brutal reality of modern media, where TikTok and video are reshaping how sport is sold and understood. Then it’s on to the results: Leinster thump the Bulls 36-7 in the URC final, Hurricanes destroy the Chiefs 60-5 in the Super Rugby final in wild Wellington wind, and Northampton edge Exeter 26-17 with yellow cards again impacting finals footy. The Third Voice returns with Wallabies selection heat, including Lukhan Salakaia-Loto, Carter Gordon at 12, and how this awkward coaching transition compares to the old Eddie Jones handover.

Also in this episode:

● Football World Cup fans show rugby what’s possible

● 2031 USA: rugby field dimensions vs NFL stadiums

● Hydration breaks and the advertising money question

● Reuters report: TikTok now drives youth news habits

● Hurricanes’ front-row skill and post-contact dominance

● Third Voice: Wallabies squad debates and centre combinations

PLUS: From fan behaviour to transparency, rugby’s next growth push is cultural and commercial.

RUGBY UNITY LIVE! IN NEWCASTLE 10 JULY 2026: https://tickets.iwannaticket.com.au/event/hunter-rugby-luncheon-japan-v-ireland-61ffdo

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📧 Get in touch: info@rugbyunity.com.au

Thanks to Eleven labs for providing a grant to Rugby Unity so that we can use their world leading software.

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Rugby Unity goes global this week, with David Pembroke and Ewen McKenzie pulling lessons from the football World Cup in the USA and asking what World Rugby must copy before Rugby World Cup 2031. Dynamic ticket pricing, host city negotiations, and fan culture are all on the table, plus how creator content could help Australia show off more than just the capital cities in 2027. Then it’s back to the pitch: the Super Rugby final is locked in, Hurricanes v Chiefs, after Hurricanes thumped the Blues and the Chiefs put the Crusaders away early. Ewen also shares a chat with Eddie Jones on why scores are blowing out: fewer contests, fewer scrums, but better instinctive support play and two-handed, straight running across the park. And there’s heat in the Premiership too, with the Joe Cokanasiga yellow card debate lighting up Bath v Exeter.

Also in this episode:

● Football World Cup USA buzz and World Rugby’s smile

● Dynamic ticket pricing and what it means for 2031

● Socceroos beat Turkey 2-0 with 28% possession

● Super Rugby semis: Hurricanes and Chiefs set up final

● Eddie Jones chat: instinctive support play beats structure

● Premiership controversy: Cokanasiga yellow card hurts Bath

PLUS: A big push for rugby to learn from other sports, build international club followings, and make tournaments matter more than friendlies.

RUGBY UNITY LIVE! IN NEWCASTLE 10 JULY 2026: https://tickets.iwannaticket.com.au/event/hunter-rugby-luncheon-japan-v-ireland-61ffdo

SIGN UP TO THE BIG 3 HERE: https://tinyurl.com/big3rugbyunity 👈👈

Ask Eddie Jones and Ewen McKenzie anything! Fill out the form below 👇

https://tinyurl.com/rugbyunityquestions 👈👈

👉 Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights, and full podcast access — all in one place: Rugby Unity | Substack

📧 Get in touch: info@rugbyunity.com.au

Thanks to Eleven labs for providing a grant to Rugby Unity so that we can use their world leading software.

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Hosted on Acast. See acast.com/privacy for more information.

Super Rugby has spat the Aussies out again, and David Pembroke and Ewen McKenzie rip the Band-Aid off. Why were the finals blowouts when the stats looked tight? Ewen points to tackle breaks, post-contact metres, ruck speed and those brutal one-on-one moments, while also blasting the way yellow and red cards can hijack the contest. The chat moves to the URC, where Stormers’ three yellow cards helped swing Leinster’s 20–11 win, then into the Super Rugby semi-final picture: Chiefs v Crusaders and Hurricanes v Blues, with Ewen still liking the Hurricanes but fearing officiating deciding it. There’s Wallabies talk too: key positions to lock down, playing style options, and how Les Kiss coming in can shift belief. Plus, Waratahs recruitment, Mark Nawaqanitawase’s NRL confidence, Tony Brown’s All Blacks return, Andy Farrell’s Ireland extension, and Rugby World Cup 2027 ticketing.

Also in this episode:

● Australian Super Rugby teams eliminated, Wallabies talent debate

● Ewen McKenzie’s card crackdown: keep it 15 v 15

● URC: Leinster beat Stormers after three yellow cards

● Super Rugby semis preview: Hurricanes, Chiefs, Crusaders, Blues

● Waratahs underperforming and the non-negotiable of recruitment

● Rugby World Cup 2027 marketing and “face” discussion

PLUS: Rassie’s 21-uncapped player 51 man deep squad – the Springboks look terrifying!

RUGBY UNITY LIVE! IN NEWCASTLE 10 JULY 2026: https://tickets.iwannaticket.com.au/event/hunter-rugby-luncheon-japan-v-ireland-61ffdo

SIGN UP TO THE BIG 3 HERE: https://tinyurl.com/big3rugbyunity 👈👈

Ask Eddie Jones and Ewen McKenzie anything! Fill out the form below 👇

https://tinyurl.com/rugbyunityquestions 👈👈

👉 Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights, and full podcast access — all in one place: Rugby Unity | Substack

📧 Get in touch: info@rugbyunity.com.au

Thanks to Eleven labs for providing a grant to Rugby Unity so that we can use their world leading software.

TikTok | Instagram | YouTube

Hosted on Acast. See acast.com/privacy for more information.