Ruby’s Old and New founder Alison Neri shares journey from attorney to online boutique owner
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In the latest episode of Innovating Forward in San Francisco, Alison Neri, founder and owner of online boutique Ruby’s Old and New, shares her journey from lawyer to business owner.
“I found my way back into retail after many years and learned that I liked it enough to have my own shop, and that became the dream,” Neri said about stepping away from her legal career.
Ruby’s Old and New offers vintage items, home décor, gifts and paper goods, often from independent artists and small-batch makers. Neri runs the boutique alongside her cousin-in-law and best friend Joy Neri, who helps with photography.
The conversation explores how Amazon programs helped the business test new retail concepts, gain customer insights and expand to in-person pop-up shops.
Learn more about Amazon’s support for small businesses.