Phil Soper has led Royal LePage for over 25 years but one leadership mistake nearly cost him his best employee's trust.

In this episode, Wayne Einhorn sits down with Phil to unpack what that mistake taught him about leadership, and why retention matters more than recruiting if you want a brokerage that lasts.

Inside This Episode:

· Why culture is the real "operational glue" in a people-first business.

· The leadership mistake that cost Phil an employee's trust and the check he wrote to fix it.

· Why Phil is optimistic about a 2027 real estate recovery.

Key Takeaway:

Trust is the foundation of leadership, and it only takes one broken commitment to lose it. Retention, not recruiting, is what builds a business that lasts, and the brokers who protect trust in the small moments are the ones who never have to worry about losing their best people in the big ones.

Next Steps:

Run our free Recruiting Calculator and in about two minutes see exactly how many productive agents you need, which profiles to target, and what your next 30 days of outreach should look like:

→ https://innercirclebrokercoaching.com/recruiting-calculator

Book a 30-minute complimentary call with us to build a custom strategy for your brokerage:

→ https://bit.ly/3XIB7fV

Connect with Phil Soper:

→ Email: philsoper@royallepage.ca

→ Explore Royal LePage: https://www.royallepage.ca

→ Support the Royal LePage Shelter Foundation, which has raised over $57 million for women's shelters across Canada: https://www.royallepage.ca/en/realestate/about-us/shelter-foundation/

Connect with Wayne Einhorn:

Learn how Wayne helps brokers recruit, retain, and grow profitable, sellable brokerages:

→ https://innercirclebrokercoaching.com

Follow Wayne on Social Media:

→ LinkedIn: https://www.linkedin.com/in/wayne-einhorn-8236428/

→ Facebook: https://www.facebook.com/innercirclebrokercoaching

→ Instagram: https://www.instagram.com/wayne_einhorn/

→ YouTube: https://www.youtube.com/@innercirclebrokercoaching