When you talk about yourself or your company, you need to know the features that actually matter. What makes you different? What factors really stand out in your service or product? Differentiators are the tool that equips you to speak clearly and consistently on exactly that, so you can train your audience on exactly what you're about.

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• (00:00) - 8. Differentiators: A Tool For Consistent and Powerful Messaging
• (00:50) - Understanding Differentiators
• (01:47) - Finding Your Differentiators
• (08:59) - Implementing Differentiators in Your Business
• (11:38) - Formal Process of Identifying Differentiators
• (16:34) - Conclusion and Contact Information

This episode is story about storytelling, and how through marketing and theater I eventually found a passion for goal-driven storytelling.

www.roosterhigh.com

• (00:00) - 7. The Rooster High Story
• (00:13) - Introduction and Overview of Rooster High Radio
• (00:53) - My Background
• (03:13) - Theater and Sound Design
• (05:27) - Transition to Marketing and Storytelling in Business
• (10:22) - The Role of Podcasts in Content Marketing

All podcast interviews are for someone - and sometimes, they're mostly for the guest. Learn how to use your podcast as a way to land a meeting with nearly anyone, and all the factors to keep in mind as you do.

www.roosterhigh.com

• (00:00) - How to Use A Podcast Interview, Part 2
• (01:57) - Factors In Using Your Business Podcast As A Strategic Connector
• (02:38) - Warning! Generosity Required
• (04:15) - Who Do You Target?
• (06:22) - The Process: Identify Your Guest
• (08:57) - Pick A Good Topic For Your Audience
• (10:10) - Real Generosity
• (11:54) - The Invitation
• (13:12) - The Narduwar School of Interviewing
• (17:32) - Patience and Payoff
• (19:16) - Interviewing Richard Garfield
• (22:07) - Outro