『Rocky Mountain Marketing- Digital Marketing for Entrepreneurs』のカバーアート

Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

著者： Katie Brinkley
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Welcome to the Rocky Mountain Marketing Podcast, your go-to guide for everything marketing, aimed specifically at small businesses, entrepreneurs, solopreneurs, and coaches. I'm Katie Brinkley, your host and navigator in this journey, sharing my expertise and inviting savvy guests to dissect the nitty-gritty of social media, entrepreneurship, email marketing, and all things digital marketing.


Imagine having a friend who's been there, done that, and is now ready to let you in on the secrets of what's working right now in the marketing world. That's exactly what you'll get when you tune into the podcast. I cut through the noise and give you real, actionable advice, proven strategies, and innovative approaches that can help you scale your business and maximize your impact.


Whether it's a deep dive into the latest trends in social media, a breakdown of successful email marketing campaigns, or exploring novel marketing strategies, I'm all about giving you practical knowledge that you can apply right away. My goal is to make your marketing journey less of a guessing game and more of a strategic endeavor.


So, whether you're fine-tuning your existing marketing plan, looking for fresh ways to reach your audience, or just starting to get your feet wet in the vast sea of digital marketing, the Rocky Mountain Marketing Podcast is your trusty map and compass.


Join me, Katie Brinkley, as we build a lively community of go-getter marketers and visionary business leaders, tackling the exciting challenges of marketing together. Ready to take a bold step forward in your marketing adventure? You're in the right place.

Hosted on Acast. See acast.com/privacy for more information.

Copyright Katie Brinkley マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Why AI Should Be Your Assistant—Not Your Replacement with Mike Allton

    Why AI Should Be Your Assistant—Not Your Replacement with Mike Allton
    2025/12/23

    Let me guess—you didn’t start your business to spend hours copying and pasting, chasing down leads, or drowning in admin work. In this episode, I sit down with Mike Allton, Director of Partner-Led Growth at Agorapulse and founder of The AI Hat, to uncover how AI can truly give you back your most valuable resource: time.


    We break down how to move beyond using AI just for content creation and explore how it can reduce “admin drag,” support revenue-driving activities, and elevate your strategic thinking. Mike shares what revenue architecture really means and how solopreneurs and sales teams can use AI to scale smarter—not louder.


    If you’re ready to reclaim your schedule and protect the human side of your business, this episode is your roadmap.


    What You’ll Learn:

    • What “admin drag” is and why it’s killing your creativity
    • How to audit your workflow and identify where AI can support you
    • The difference between AI as a replacement vs. a revenue partner
    • How AI can free up emotional energy and rebuild trust
    • Practical examples of AI in sales and proposal processes
    • What the “revenue architecture” framework actually looks like
    • Why reclaiming your time is the new ROI


    Timestamps:

    00:00 Introduction: The AI Time-Saving Revolution

    00:34 Welcome to Rocky Mountain Marketing

    01:04 The Real Opportunity with AI

    01:46 Introducing Mike Alton: AI and Revenue Architecture

    02:37 Understanding Admin Drag and AI Solutions

    05:23 The Role of AI in Sales and Marketing

    08:12 Implementing AI: Practical Steps and Benefits

    18:57 Revenue Architecture: Integrating AI into Processes

    25:18 The True ROI of AI: Time and Trust

    33:49 Final Thoughts and Takeaways


    Ready to take back your time?

    Subscribe to Rocky Mountain Marketing and never miss an episode packed with strategies to scale your business with purpose—and less stress.


    Visit Mike Allton's social media pages:

    Website: https://theaihat.com/connect/

    Agorapulse: https://www.agorapulse.com

    LinkedIn: https://www.linkedin.com/in/mikeallton


    Learn more about Katie and Next Step Social & Podcasting:

    Speaking: https://katiebrinkley.com/

    Website: https://yournextstep.agency/

    Linkedin: https://www.linkedin.com/in/katiebrinkley

    YouTube: https://www.youtube.com/channel/@rockymountainmarketing

    Instagram: https://www.instagram.com/iamkatiebrinkley/

    Hosted on Acast. See acast.com/privacy for more information.
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    38 分
  • The 4-Part Framework for Crafting Magnetic Stories with Jay Acunzo

    The 4-Part Framework for Crafting Magnetic Stories with Jay Acunzo
    2025/12/16

    What makes some creators cut through the noise while others just… fade into the scroll?


    In this week’s episode, I sit down with Jay Acunzo, international speaker, storytelling coach, and the mastermind behind the “resonance over reach” philosophy. Jay has worked with brands like Google, HubSpot, and ESPN—and today, he shares what really helps coaches, creators, and business leaders connect with their audience in a meaningful, profitable way.


    We talk about how to uncover clarity in your message, why most “signature talks” miss the mark, and how you can structure your communication to inspire change—not just attention.


    If you’re trying to grow your thought leadership, book speaking gigs, or create content that sticks, this conversation is a masterclass.


    What you'll learn:

    • Why clarity is more important than consistency
    • The 4-part storytelling framework to boost resonance
    • How to refine your thought leadership on LinkedIn
    • The right way to test, tweak, and ship your ideas
    • Why a "signature talk" is really an argument for change


    Timestamps:

    00:00 Introduction: The Key to Effortless Attention

    00:27 Welcome to Rocky Mountain Marketing

    00:58 Introducing Jay Acunzo: Master of Clarity

    06:43 The Importance of Public Speaking

    14:12 Crafting Memorable Stories

    19:19 The Four Beats of Storytelling

    19:54 Align: Understanding Your Audience

    20:07 Agitate: Highlighting the Problems

    21:00 Assert: Presenting Your Solution

    21:32 Invite: Engaging Your Audience

    22:36 The Importance of Personal Branding

    23:14 Finding Your Unique Speaking Voice

    24:28 The Role of Authenticity in Speaking

    25:59 Developing and Refining Your Ideas

    28:37 Practical Tips for Nervous Speakers

    31:17 The Power of a Creative Practice

    33:31 Conclusion and Final Thoughts


    Tune in now, and let’s help you build a message that actually moves people.


    Visit Jay Acunzo online:

    Website: https://jayacunzo.com/

    LinkedIn: https://www.linkedin.com/in/jayacunzo/

    Apple Podcasts: https://podcasts.apple.com/us/podcast/how-stories-happen/id1736586770

    Youtube: https://www.youtube.com/jayacunzo


    Hosted on Acast. See acast.com/privacy for more information.
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    36 分
  • Stop Micromanaging: How to Scale with Trust and Clarity with Shawn Quintero

    Stop Micromanaging: How to Scale with Trust and Clarity with Shawn Quintero
    2025/12/09

    Ready to stop doing it all yourself and build a high-performing team?


    In this episode of Rocky Mountain Marketing, Katie Brinkley sits down with Shawn Quintero, COO and co-owner of Next Step Social & Podcasting, to share exactly how they scaled a remote team that runs on clarity, collaboration, and strong company culture.


    Timestamps:

    00:00 Introduction: The Real Challenge in Business

    00:45 Welcome to Rocky Mountain Marketing

    01:19 Meet the COO: Sean Quintero

    02:38 The Importance of Hiring and Onboarding

    04:01 Building Effective Systems and Culture

    05:27 Managing People: Soft Skills and Emotional Intelligence

    06:35 Making Tough Decisions: Letting Go and Hiring Right

    15:16 Onboarding and Training: Setting Up for Success

    20:09 Addressing Performance Issues

    24:03 Creating a Positive Remote Work Culture

    29:10 Conclusion: People Are People

    30:20 Outro: Subscribe and Stay Connected


    If you’re an entrepreneur, coach, or agency owner who’s tired of bottlenecking your business, this is the episode that will help you step fully into your leadership role.


    Don’t miss it—hit play now and discover what it takes to scale your team with confidence.


    Visit Shawn Quintero online:

    LinkedIn: https://www.linkedin.com/in/heyshawnq/

    Facebook: https://www.facebook.com/HeyShawnQ/


    Learn more about Katie and Next Step Social & Podcasting:

    Speaking: https://katiebrinkley.com/

    Website: https://yournextstep.agency/

    Linkedin: https://www.linkedin.com/in/katiebrinkley

    YouTube: https://www.youtube.com/channel/@rockymountainmarketing

    Instagram: https://www.instagram.com/iamkatiebrinkley/


    Hosted on Acast. See acast.com/privacy for more information.
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    32 分
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