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https://metricool.com/katie

Are you only tracking sales but missing the bigger story your website is trying to tell you?

This week on Rocky Mountain Marketing, we dive into the real power behind your website analytics with digital strategist and author Philippa Gamse. With 25+ years of experience and 500+ clients, Philippa knows exactly how to decode your data and turn it into profit-driving insights.

We explore:

• The biggest mistakes business owners make with website data
• How to discover untapped revenue opportunities through segmentation
• What bounce rate is actually telling you (and what it’s not)
• How your About Page might secretly be the trust-builder you're overlooking
• Why vanity metrics are misleading—and what you should measure instead

If you're ready to turn your website into a conversion machine instead of a guessing game, this episode is a must-listen!

Whether you’re getting traffic with no conversions, or you’re not sure what’s working at all, this episode gives you the tools to stop guessing and start growing.

Hit play now and unlock the hidden insights already living inside your site.

Want to go deeper? Grab Philippa’s book Website Wealth— https://a.co/d/eC5IBG3

Let’s make your website work harder and smarter—starting today.

Visit Philippa Gamse's online:

Website: https://websitesthatwin.com/

LinkedIn: https://www.linkedin.com/in/philippagamse/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#WebsiteAnalytics #SmallBusinessGrowth #DigitalMarketingStrategy #RockyMountainMarketing #KatieBrinkley #WebsiteOptimization #PhilippaGamse #EntrepreneurTips

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Sign Up with Metricool today!

https://metricool.com/katie

What if everything you thought you knew about SEO was already outdated? Between AI-generated search, algorithm chaos, and rising content noise—staying visible online isn’t about doing more, it’s about doing it smarter.

In this episode, I sit down with Cameron Okamoto from Boostability—a global SEO powerhouse supporting 30,000+ businesses—to unpack:

• The real impact AI is having on SEO today (and where it’s heading)
• Why backlinks are back—and why content alone won’t cut it anymore
• How to audit your own SEO strategy (even if you're not techy)
• Red flags to spot in SEO service providers
• How small businesses should prioritize between traditional SEO and AI optimization

Plus, Cameron’s offering a generous resource to help you assess your own site performance—check the show notes!

Visit Cameron Okamoto's social media pages:

Website: https://www.boostability.com/

LinkedIn: https://www.linkedin.com/in/cameron-okamoto-970521214/

Facebook: https://www.facebook.com/boostability/

Youtube: https://www.youtube.com/c/Boostability

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#SEOtips #RockyMountainMarketing #KatieBrinkley #Boostability #MarketingPodcast #SmallBusinessMarketing #AIandSEO #ContentMarketing #DigitalVisibility #BacklinkStrategy

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After five years, nearly 400 episodes, and so many unforgettable interviews, I’ve got a BIG update for you. In this episode, I’m sharing a major evolution in the Rocky Mountain Marketing brand—and introducing you to my brand new podcast: Marketing Trends Now.

If you’ve been loving the short, tactical Thursday QuickCasts, get ready—those episodes are getting their own dedicated show! In this heartfelt solo episode, I talk about why this change is happening, how it will serve you better, and what to expect from both podcasts moving forward.

Key Takeaways:

• The journey from COVID-era interviews to a powerhouse marketing show
• Why I’m launching a second podcast (and why now)
• What will stay the same and what’s changing
• What you can expect from "Marketing Trends Now"
• How to stay connected and never miss an episode

Timestamps:

• [00:00] Reflecting on 5 years of Rocky Mountain Marketing
• [01:00] How the podcast started during COVID
• [02:30] Evolving from local interviews to national experts
• [03:00] What inspired the QuickCast episodes
• [04:00] The announcement: Introducing Marketing Trends Now
• [05:00] What’s changing—and what’s staying the same
• [06:00] How to subscribe, stay updated, and support the launch

Be the first to know when Marketing Trends Now drops 📚 And if you haven’t yet, grab your

Loved the Quickcasts? You’re going to love what’s coming next.

I’m launching a brand new podcast called Marketing Trends Now—your go-to for quick, no-fluff tips that actually move the needle.

Because marketing doesn’t have to be complicated—you just need someone in your corner.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#MarketingTrendsNow #RockyMountainMarketing #KatieBrinkley #PodcastLaunch #MarketingTips #DigitalMarketing #Podcast #SocialMediaNews #MarketingPodcast

Hosted on Acast. See acast.com/privacy for more information.