『Rocky Mountain Marketing- Digital Marketing for Entrepreneurs』のカバーアート

Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

著者： Katie Brinkley
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概要

Welcome to the Rocky Mountain Marketing Podcast, your go-to guide for everything marketing, aimed specifically at small businesses, entrepreneurs, solopreneurs, and coaches. I'm Katie Brinkley, your host and navigator in this journey, sharing my expertise and inviting savvy guests to dissect the nitty-gritty of social media, entrepreneurship, email marketing, and all things digital marketing.


Imagine having a friend who's been there, done that, and is now ready to let you in on the secrets of what's working right now in the marketing world. That's exactly what you'll get when you tune into the podcast. I cut through the noise and give you real, actionable advice, proven strategies, and innovative approaches that can help you scale your business and maximize your impact.


Whether it's a deep dive into the latest trends in social media, a breakdown of successful email marketing campaigns, or exploring novel marketing strategies, I'm all about giving you practical knowledge that you can apply right away. My goal is to make your marketing journey less of a guessing game and more of a strategic endeavor.


So, whether you're fine-tuning your existing marketing plan, looking for fresh ways to reach your audience, or just starting to get your feet wet in the vast sea of digital marketing, the Rocky Mountain Marketing Podcast is your trusty map and compass.


Join me, Katie Brinkley, as we build a lively community of go-getter marketers and visionary business leaders, tackling the exciting challenges of marketing together. Ready to take a bold step forward in your marketing adventure? You're in the right place.

Hosted on Acast. See acast.com/privacy for more information.

Copyright Katie Brinkley マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • How Do You Grow an Email List Without Burning Out with Tracy Beavers

    How Do You Grow an Email List Without Burning Out with Tracy Beavers
    2026/02/24

    What if the algorithm disappeared tomorrow?


    What if Instagram shut down your account? What if LinkedIn throttled your reach? Would you still be able to reach your audience?


    In this episode of Rocky Mountain Marketing, I sat down with Tracy Beavers, CEO and founder of Tracy Beavers Coaching, to talk about one of the most overlooked (yet powerful) marketing assets entrepreneurs have: your email list.


    Social media is visibility.


    But your email list? That’s ownership.


    Tracy and I unpack:

    • Why social media is “rented land”
    • The real financial risks of relying only on platforms
    • What happened when Meta went down for 36 hours
    • How to grow your email list organically (without burnout)
    • Practical Facebook strategies for list building
    • The truth about lead magnets in 2026
    • Why consistency beats complexity every time


    If you’re building your business on Instagram, Facebook, LinkedIn, or TikTok alone, this episode will shift your entire perspective.


    5 Key Takeaways
    1. Social media builds visibility — email builds ownership.
    2. Even 400 subscribers is powerful when nurtured strategically.
    3. You only need one consistent weekly content system to grow your list.
    4. Lead magnets should include audio or video for stronger trust-building.
    5. If you don’t own your audience, you don’t own your revenue stream.


    Listen now and start building a marketing strategy that protects your business long term.


    Timestamps:

    00:00 The Algorithm Problem

    00:49 Welcome to Rocky Mountain Marketing

    01:19 Meet Tracy Beavers

    03:05 Why Email Lists Matter

    06:02 When Social Media Fails

    08:01 Escaping Facebook Jail

    11:22 Starting Small Is Okay

    14:25 Email vs Social Media

    15:54 Realistic List Growth Goals

    17:33 Creating Weekly Content

    19:27 The Lead Magnet Strategy

    21:33 Facebook Growth Strategies

    22:26 Personal Profile Power

    25:20 Business Pages for Social Proof

    28:19 Best Lead Magnets Right Now

    31:48 Connect with Tracy

    33:17 Final Thoughts and Takeaways

    34:25 Closing and Subscribe


    Visit Tracy Beavers online:

    Website: https://www.tracybeavers.com/

    Facebook Group: https://tracybeavers.biz/bacekatiebpodcast

    The Social Media Made Easy Guide: Create 90 Days of Content Topics in Only 30 Minutes!: https://tracybeavers.biz/90in30katieb

    Create Online Success Podcast: https://www.tracybeavers.com/podcast


    Learn more about Katie and Next Step Social & Podcasting:

    Speaking: https://katiebrinkley.com/

    Website: https://www.nextstepsocial.com/

    Linkedin: https://www.linkedin.com/in/katiebrinkley

    YouTube: https://www.youtube.com/channel/@rockymountainmarketing

    Instagram: https://www.instagram.com/iamkatiebrinkley/

    Hosted on Acast. See acast.com/privacy for more information.
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    36 分
  • Is Your 2026 Social Media Strategy Completely Backwards?

    Is Your 2026 Social Media Strategy Completely Backwards?
    2026/02/17

    What if everything you thought you knew about social media marketing in 2026 was actually backwards?


    In this solo episode of Rocky Mountain Marketing, I’m breaking down the 2026 Social Media Content Strategy Report—and the data reveals something BIG.

    While 70% of marketers are prioritizing AI-generated content, consumers are asking for the exact opposite. They want real voices. Real connection. Real people.


    In this episode, I walk you through:

    • Where brands are actually investing (Instagram, TikTok, Facebook, YouTube)
    • Why Facebook is far from “dead”
    • The rising importance of YouTube for product education
    • Why TikTok only makes sense for certain audiences
    • The massive disconnect between marketers and consumers
    • How to use AI for intelligence — not replacement
    • What consumers truly want from brands in 2026


    If you’re a business owner trying to figure out where to spend your time, energy, and marketing budget this year, this episode will save you from expensive mistakes.


    Timestamps:

    00:00 Everything You Know About 2026 Social Media Might Be Backwards

    00:51 Welcome to Rocky Mountain Marketing + What We’re Unpacking Today

    01:21 Where Brands Are Investing in 2026 (Instagram, TikTok, YouTube, Facebook)

    04:10 Facebook Isn’t Dead: Discovery, Service & Community (Plus What to Post)

    05:57 Instagram’s New Role: Episodic Reels & Entertainment-First Strategy

    07:15 YouTube’s Big Moment: Long-Form, Product Education & Video Podcasts

    08:33 TikTok Reality Check: Gen Z, Search Behavior & Authenticity Wins

    09:53 Quick Break: How NeXTSTEP Social Helps You Simplify Your Strategy

    10:49 The AI Disconnect: Marketers Want Automation, Consumers Want Humans

    12:18 Use AI for Social Intelligence (Not Just Content) + Why Podcasts Help

    14:15 What Consumers Actually Want From Brands in 2026 (6 Must-Do’s)

    15:59 Your 2026 Action Plan: Pick Platforms, Be Human, Engage More

    18:38 Final Thoughts + Subscribe, Connect, and Get the Book


    Ready to simplify your strategy and amplify your results?


    Visit NextStepSocial.com to build a data-backed content strategy that actually works.


    Learn more about Katie and Next Step Social & Podcasting:

    Speaking: https://katiebrinkley.com/

    Website: https://www.nextstepsocial.com/

    Linkedin: https://www.linkedin.com/in/katiebrinkley

    YouTube: https://www.youtube.com/channel/@rockymountainmarketing

    Instagram: https://www.instagram.com/iamkatiebrinkley/


    Hosted on Acast. See acast.com/privacy for more information.
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    20 分
  • Can Substack Replace Your Social Media Strategy in 2026?

    Can Substack Replace Your Social Media Strategy in 2026?
    2026/02/10

    If you’re feeling burned out on social media and tired of battling the algorithm, it’s time to consider building something you own—like Substack.


    In this episode, I’m joined by Jim Fuhs, a seasoned digital marketing strategist and Marine Corps veteran who’s gone all in on Substack. We unpack how this platform has evolved far beyond a newsletter and why it might be the most strategic move you can make in your marketing right now.


    Here’s what we cover in this episode:

    • What makes Substack a powerful multimedia publishing platform
    • How to build a loyal email list without burnout
    • The importance of owning your content and audience
    • Creative ways to repurpose your video, podcast, and written content
    • Avoiding common Substack mistakes that lead to early drop-off
    • How consistency and community create long-term marketing wins


    Timestamp:

    00:00 Introduction to Substack and Its Relevance

    01:10 Meet the Guest: Jim Fs

    02:04 Jim's Journey with Substack

    04:45 Exploring Substack's Features

    09:05 Substack as a Multimedia Platform

    14:38 Maximizing Substack's Potential

    25:32 Common Mistakes and Best Practices

    30:09 Conclusion and Final Thoughts

    32:38 Outro and Call to Action


    Whether you’re a content creator, coach, or business owner, this episode will help you take control of your marketing strategy in 2026.


    Visit Jim Fuhs online:

    Substack: https://jimfuhs.substack.com/

    LinkedIn: https://www.linkedin.com/in/jimfuhs/

    Youtube: https://www.youtube.com/dealcasters

    Podcast: https://podcasts.apple.com/us/podcast/dealcasters/id1554420305


    Learn more about Katie and Next Step Social & Podcasting:

    Speaking: https://katiebrinkley.com/

    Website: https://www.nextstepsocial.com/

    Linkedin: https://www.linkedin.com/in/katiebrinkley

    YouTube: https://www.youtube.com/channel/@rockymountainmarketing

    Instagram: https://www.instagram.com/iamkatiebrinkley/

    Hosted on Acast. See acast.com/privacy for more information.
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    34 分
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