If you’re feeling burned out on social media and tired of battling the algorithm, it’s time to consider building something you own—like Substack.

In this episode, I’m joined by Jim Fuhs, a seasoned digital marketing strategist and Marine Corps veteran who’s gone all in on Substack. We unpack how this platform has evolved far beyond a newsletter and why it might be the most strategic move you can make in your marketing right now.

Here’s what we cover in this episode:

• What makes Substack a powerful multimedia publishing platform
• How to build a loyal email list without burnout
• The importance of owning your content and audience
• Creative ways to repurpose your video, podcast, and written content
• Avoiding common Substack mistakes that lead to early drop-off
• How consistency and community create long-term marketing wins

Timestamp:

00:00 Introduction to Substack and Its Relevance

01:10 Meet the Guest: Jim Fs

02:04 Jim's Journey with Substack

04:45 Exploring Substack's Features

09:05 Substack as a Multimedia Platform

14:38 Maximizing Substack's Potential

25:32 Common Mistakes and Best Practices

30:09 Conclusion and Final Thoughts

32:38 Outro and Call to Action

Whether you’re a content creator, coach, or business owner, this episode will help you take control of your marketing strategy in 2026.

Visit Jim Fuhs online:

Substack: https://jimfuhs.substack.com/

LinkedIn: https://www.linkedin.com/in/jimfuhs/

Youtube: https://www.youtube.com/dealcasters

Podcast: https://podcasts.apple.com/us/podcast/dealcasters/id1554420305

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocial.com/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Hosted on Acast. See acast.com/privacy for more information.