『Robin Waite: Why Giving Away Books Beats Selling Them』のカバーアート

Robin Waite: Why Giving Away Books Beats Selling Them

Robin Waite: Why Giving Away Books Beats Selling Them

無料で聴く

ポッドキャストの詳細を見る
Robin Waite has published seven books, sold tens of thousands of copies, and built an entire coaching business — Fearless Business — off the back of his writing. In this episode of Book the Business, Joe Gregory sits down with Robin to unpack two decades of entrepreneurship, three very different books, and the counter-intuitive strategy that's driven his growth: giving books away instead of trying to sell them.

Robin opens up about the mental breakdown that led him to shut down his marketing agency, how a chance conversation turned into his bestselling parable "Take Your Shot," and the wild chain of events that connected him to Ali Abdaal — resulting in 3,000 free books, roughly 50 new coaching clients, and around £300K in revenue from a single podcast appearance. He also shares how he's rebuilt his latest book, "Fearless Pricing," as a fully interactive digital experience using AI tools like Lovable, inspired by a beta-reading system used by Steven Bartlett.Whether you're an author, a coach, or a service-based entrepreneur, this conversation is packed with practical, tested tactics for using a book as a client-generation engine — not just a vanity project.

What You'll Learn
  • Why Robin closed his 100-client marketing agency after a personal breakdown — and how that decision led to writing his first book
  • The real difference between working with a hybrid publisher and self-publishing (and why Robin doesn't regret either)
  • Why Robin deliberately gives away far more books than he sells, and how that strategy fuels client acquisition
  • The economics of book size, print cost, and postage — and why his second book was intentionally shorter than his first
  • How a single mention from Ali Abdaal turned into 3,000 gifted books, ~50 new clients, and roughly £300K in revenue
  • Why Robin hand-signs and personally posts every book he gifts — and the philosophy behind "gifting energy"
  • How he turned his old book content into a YouTube series, and why he assumes most people who request a free book will never read it
  • How AI tools like Lovable let him rebuild "Fearless Pricing" as an interactive, trackable digital reading experience
  • Robin's current coaching focus: helping service-based business owners charge more by serving fewer, higher-value clients
Chapters
00:00 – Introduction to Robin Waite and Book the Business
01:01 – Robin's first book, "The Online Business Startup" (2014/15)
01:39 – Why Robin wrote a book in the first place (Daniel Priestley's influence)
02:32 – Robin's business journey: agency life to coaching
04:22 – The moment that turned one chapter idea into a full book
05:25 – 2016: the breakdown that led Robin to close his agency
06:34 – The book's slow-burn success: 2.5 years as a #1 bestseller
07:56 – Officially becoming a coach and launching Fearless Business
08:10 – Planning "Take Your Shot" as a business parable
09:34 – Why Robin chose to tell it as a story, not a how-to
10:00 – The real story of Russ, Robin's first paid coaching client
12:16 – How many books Robin has actually published (six or seven)
13:03 – Hybrid publishing vs. self-publishing: what each taught him
14:00 – The book-gifting strategy: capturing leads instead of chasing sales
14:30 – Why book length and print cost shaped his second book
15:13 – Gifting books to over 120 countries
15:53 – Why giving books away drives more sales than selling them
17:22 – Audiobooks outselling Kindle and paperback combined
18:30 – Repurposing book content into a YouTube series
19:22 – Assuming readers won't actually read the book — and planning around it
19:52 – Personally hand-signing and posting every gifted book
20:37 – The "gifting energy" philosophy behind giving away his best work
21:40 – Physical books vs. PDFs — and why he avoided digital for years
22:23 – Building an interactive digital version of "Fearless Pricing"
22:44 – Using Lovable (AI tool) to turn a static PDF into an experience
23:00 – Inspired by Steven Bartlett's beta-reader system with eye tracking
24:17 – The "experience" philosophy, from Zoom backgrounds to book formats
25:02 – "Fearless Pricing" launch details and formats
25:20 – Robin's "pinch me" moments as an author
25:48 – The Unfair Advantage Mastermind and meeting Ali Abdaal
27:36 – The Ali Abdaal podcast appearance: 3,000 books, ~50 clients, ~£300K
28:50 – Books as both a door in and a key that opens doors
30:01 – Who Robin works with today and his core coaching philosophy
31:07 – Where to get "Take Your Shot" and "Fearless Pricing"
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません